Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Suzuki Swift Sales Top Four Million Units

TEL: +64-6-3491222
FAX: +64-6-3491212

Press Release No: PRESS/AM14/10
Scheduled Release: 23 September 2014

Suzuki Swift Sales Top Four Million Units

The Suzuki Swift, New Zealand’s most popular small car, has achieved another milestone with sales topping four million worldwide.

Cumulative sales of the popular model was reached nine years and nine months after the launch of the new front wheel drive hatchback in 2004.

In year to date New Zealand sales, the Swift is the third best selling new car and it has consistently been the top selling small car since its introduction almost a decade ago.

Suzuki produced its first generation Swift back in 1983, but the launch of the world strategic model ten years ago was followed by a huge increase in sales.

Initially produced in Japan in November 2004, manufacture soon extended to Hungary, India and China. Following a model change in 2010, production also began in Thailand, Indonesia, Pakistan, Vietnam and Malaysia and the car is now made in eight countries and sold in 140 countries.

Suzuki launched the Swift in Europe with a marketing programme that included footballer Cristiano Ronaldo and the car was an immediate hit. Of the four million Swifts sold so far, 19 percent have been in Europe, compared with 11 percent in Japan, while half of all Swifts have found buyers in India

The model rapidly became the most successful Suzuki passenger car sold in New Zealand, pushing the brand to record penetration of the local market.

“The Swift’s styling was extremely popular with local buyers right from introduction and consumers soon appreciated the car’s driving manners, safety rating and value for money,” said Gary Collins, general manager of motor vehicle marketing for Suzuki New Zealand.

“It has been seen as an iconic car of our times and captures a high rate of public awareness which is remarkable given the number of different cars on sale today,” he said.

“New Zealand is the only market where the Swift is the top selling vehicle to private customers, and is on track to be the top selling super mini for the last ten years which is a significant milestone,” said Collins.

The latest Swift boasts a 5 Star Euro NCAP safety rating, the highest possible level and also scores highly for adult occupancy protection.

In June 2014 Suzuki was the fastest growing brand in the world, with sales up 23.5 percent compared to the same month last year.

In a twice yearly survey of motor vehicle dealers run by the British National Franchised Dealers Association, Suzuki was rated among the top five brands, finishing ahead of several luxury makes.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Mycoplasma Bovis: More Properties Positive

One of the latest infected properties is in the Hastings district, the other three are within a farming enterprise in Winton. The suspect property is near Ashburton. More>>


Manawatū Gorge Alternative: More Work Needed To Choose Route

“We are currently working closely and in partnership with local councils and other stakeholders to make the right long-term decision. It’s vital we have strong support on the new route as it will represent a very significant long-term investment and it will need to serve the region and the country for decades to come.” More>>


RBNZ: Super Fund Chief To Be New Reserve Bank Governor

Adrian Orr has been appointed as Reserve Bank Governor effective from 27 March 2018, Finance Minister Grant Robertson says. More>>


ScoopPro: Helping PR Professionals Get More Out Of Scoop has been a fixture of New Zealand’s news and Public Relations infrastructure for over 18 years. However, without the financial assistance of those using Scoop in a professional context in key sectors such as Public Relations and media, Scoop will not be able to continue this service... More>>

Insurance: 2017 Worst Year On Record For Weather-Related Losses

The Insurance Council of New Zealand (ICNZ) announced today that 2017 has been the most expensive year on record for weather-related losses, with a total insured-losses value of more than $242 million. More>>