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Biggest threat to our native forests is now relieving pain!

Media Release

New Zealand’s biggest threat to our native forests is now relieving pain!

Natures Support® using wild possum fur to produce a range of
pain supports that has been clinically proven to work!

Auckland, Monday 29th September 2014 - Natures Support have developed a range of new pain relief products for pain suffers. Back, shoulder, neck, elbow, wrist, knee and ankle supports - all made from New Zealand leading destroyer of native habitat, the possum, which is humanely harvested from New Zealand's extensive native forests. This harvesting is essential to protect the unique and endangered wildlife species and their habitat. Harvesting practices meet the NZ Code of Welfare issued under the Animal Welfare Act 1999.

Made in New Zealand the product has been developed for those with arthritis, ligament and nerve damage, repetitive strain injuries and other debilitating joint ailments and is suitable for all age groups providing 24-hour pain relief.

The product came about through a chance meeting three years ago between Mahé Drysdale, World Single Scull Rowing Champion and Colin Cox, one of the pioneers in New Zealand’s fur/fibre industry with over 40 years experience in the use of this natural resource.

Mahé had exhausted his option for pain relief and wanted to continue rowing, ongoing use of pain medication was not an option; his arthritis and general ligament damage had taken its toll. Colin suggested a belt with the possum fur/fibre held against the skin. Possum fur/fibre is unique – it’s hollow fur/fibre providing a warm thermally stable feeling without the buildup or perspiration, a property not found in wool or synthetics.

“I wear the belt every time I’m training or competing. It’s comfortable and fits perfectly under my clothing. I’ve found it easy to wash and dry,” said Mahé Drysdale, current World Single Scull Rowing Champion.

Natures Support has continued on with development of the product range and earlier this year undertook a peer reviewed medical study through the Health Innovation Hub of New Zealand which independently verified Natures Support products may reduce pain and help keep a sufferer of back pain mobile.

The independent clinical study has shown that Natures Support may deliver pain relief to most sufferers. The study focused on the lower back and four key points - pain relief, improved sleep, reduced medications and a general improvement in mobility and lifestyle. All results are consistent with customer experiences and feedback.

Based on this study you are likely to experience:
• An improvement in the ability to perform activities of daily living
• A reduction in back pain medication
• Improved quality of sleep
• A decrease in pain intensity, both awake and sleeping

The pain relief comes from the recognised medical effect called effleurage, which is the gentle stroking of the skin, stimulating the surface of the skin above the pain, confusing the nerve pathways to send pleasurable signals to the brain instead of the pain signals. The fur also has hollow fiber making it thermally stable, providing superior comfort and warmth, while allowing moisture to escape.

The Nature Support product range retail at $197 for lower back belt, $57 wrist & hand support, $55 shoe inserts, $74 neck support, $95 knee, $95 elbow, $72 shoulder and $95 ankle support, and is available online.

Visit or Facebook for more information on the natural pain relief revolution. Natures Support offers 30-day money-back guarantee.

About Natures Support
Natures Support is a wholly owned and operated New Zealand company providing a range of natural products to alleviate pain and discomfort and to enhance sports performance. Established in 2011 by Colin Cox, one of the pioneers in New Zealand’s fur/fibre industry with over 40 years experience in the use of this natural resource and the first to recognise the hollow fur/fibre potential for a therapeutic benefit. The fur/fibre used in the products comes from the ‘Brush Tail Marsupial’ and is the only fine hollow fur/fibre in the world available in sufficient quantity to be commercially viable. These wild marsupials were introduced into New Zealand’s native forests from Australia in the mid-1850s to establish a fur trade and quickly became a pest. Today they are humanely and selectively harvested for their fur and also to protect New Zealand’s native habitat and wild life.

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