PHD ‘Network of the Year’, Spark PHD Gold at Spikes Asia
1 October 2014
PHD Scoops ‘Media Network of the Year’ While Spark PHD Takes Gold at Spikes Asia
PHD has triumphed at APAC’s biggest awards show, Spike Asia 2014, taking home the top honour of ‘Media Network of the Year’. The coveted accolade was thanks to having the strongest awards showing at the festival – including two Gold, one Silver and one Bronze – with New Zealand’s own Spark PHD winning Gold for its Tui ‘Catch a Million’ campaign.
Commenting on the wins, Susana Tsui, CEO, PHD APAC, said, “I'm excited and proud to hold the newly created title of Media Network of the Year. It is reflective of the change in the practice of communications where the industry and clients demand media and creative agencies alike to innovate and strive for creative excellence. As we celebrate this phenomenal result, the entire PHD team is enthused to charge ahead to raise the bar in delivering even better work for our clients.”
Spark PHD Media Director, Amanda Cater, says the Spark PHD and PHDIQ teams are delighted to be recognised for Tui ‘Catch a Million’ – a campaign that truly captured the attention of our cricketing nation and beer drinkers over summer.
“Working together with Saatchi & Saatchi NZ and Apollo Nation, we brought to life an idea that put the Tui brand in front of its target market at every televised cricket game in New Zealand, inspiring and incentivising purchase, and producing record sales for the client. Ultimately, our job is to deliver world-class, results-driven campaigns for our clients, and we’re thrilled to have won Gold,” says Cater.
Cheuk Chiang, CEO, APAC, Omnicom Media Group, said, “The passion and hard work of our teams combined with the drive to produce world class innovation for our clients have made this achievement possible. To win this accolade at one of the world’s most esteemed creative shows is quite an achievement and one that we are all very proud of.”
breakdown of the wins:
• Gold – ‘Tui Cricket’ in the media category (Use of Special Events and Stunt/Live Advertising) for Heineken, Spark PHD New Zealand
• Gold – ‘Kan Khajura Tesan’ in the media category (Fast Moving Consumer Goods) for HUL, PHD India
• Silver – ‘Kan Khajura Tesan’ in the media category (Use of Digital) for HUL, PHD India
• Bronze – ‘ANZ GAYTMS’ in the media category (Use of Outdoor) for ANZ, PHD Australia
PHD Worldwide is known globally as an innovator in communications planning and buying across broadcast, print, digital, mobile, social and emerging media. Built on a culture of thought leadership, PHD’s philosophy is “Finding a Better Way.” PHD is one of the world’s fastest growing and most awarded media and communication agencies, with over 3,000 staff working in over 80 offices worldwide.
Spark started life in 1999, growing to become New Zealand’s leading independent media agency. The agency rebranded in 2007 to Spark PHD, having joined the global PHD network. It was the first media agency in New Zealand to open a PR and activation arm, Spark PR & Activate, and in 2007 Spark PHD created a digital division in the form of PHDIQ, which specialises in both traditional and non-traditional digital solutions. Together, the three business arms form PHD Group.