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Mediaworks Names Liz Fraser As Group Head of Revenue

Mediaworks Names Liz Fraser As Group Head of Revenue

Liz Fraser has been appointed to a Group Executive role as Group Head of Revenue for MediaWorks.

The new role is charged with growing Group revenue, and creates a single interface for customers across MediaWorks’ range of assets; television, radio, digital, social, product integration and sponsorships.

MediaWorks Group CEO, Mark Weldon says: “We have unparalleled reach, touching 3.8 million New Zealanders across our many TV, radio and digital platforms. Having a single leader with the ability to work across those assets, and interface with our major agency and direct clients will generate increased value for our customers, and for MediaWorks.

“There is no better qualified person than Liz for this critical Group Executive role. Liz has a deep background in media, is great with people, loves her clients, and represents the best of MediaWorks’ brand values – fun, energetic, professional and successful. I am thrilled to welcome Liz to our Executive team.”

Liz Fraser says: “It is an exciting time to be working at MediaWorks and I am looking forward to taking our unique and substantial media offering to market, and providing a client-centric value proposition to our agency and advertiser partners.”

Liz Fraser has been Director of Sales and Marketing for MediaWorks TV since October 2012, overseeing the company’s high-performing Sales, Integration and Marketing divisions. In 2014, MediaWorks TV was named Media Brand of the Year at the Beacon Awards. Liz joined MediaWorks TV from MSN, where she was General Manager. She has extensive experience in the television industry across Sales, Marketing and Programming.

Liz takes up her new Group responsibilities immediately. She will continue to manage the TV Sales and Integration teams.

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