Cloud-based farming software company Figured appoints CEO

Cloud-based farming software company Figured appoints CEO

Auckland, October 29 2014 - Figured (www.figured.com), New Zealand’s innovative farm financial management software provider, has appointed Paul Reid as Chief Executive. Mr Reid brings extensive business experience having worked in key leadership roles for companies like New Zealand Post, MetService, Carter Holt Harvey Forests, Air New Zealand and Ernst & Young.

“We’re very pleased to have attracted someone of Paul’s caliber,” said Andrew Watters, Chairman of Figured. Since our February launch this year we’ve built a team of more than 20 and have a highly experienced executive and development team. We’ve also completed our first commercial product. Paul’s wealth of experience in growing and leading businesses will be invaluable as the company continues to grow on the back of strong market interest.”

Mr Reid says, “I’m excited to join the team and to lead the continued growth as we look to expand our presence in the market and build a network of accounting and rural partners.”

Figured’s flagship product, Figured on Farm is a complete cloud-based livestock reporting and cash-flow forecasting tool that integrates with Xero to allow livestock transactions, income and expenses to flow easily between both systems in real time. The solution allows everything about the farm’s financial, stock and equity position to be monitored and reviewed from any location at any time.Figured has been instrumental in delivering farming specific tools to the Xero platform as a Farming Software Partner.

Mr Reid says, “Figured is making a real impact in the market due to its simple and powerful approach - to provide the whole farming team with better financial information and a clear picture of where the farming operation stands - and where it’s heading. Farming decisions can now be made with greater confidence.”

Mr Reid was formerly the Chief Operating Officer Channels & Digital at New Zealand Post and prior to that was the CEO of MetService and Metra Information Limited. He also has strong farming ties having been raised on a Southern Wairarapa Dairy Farm near Pirinoa.

About Figured
Figured, (www.figured.com), New Zealand’s innovative farm financial management software provider, is the complete cloud-based livestock reporting and budgeting tool that works hand-in-hand with Xero to help farmers improve farm performance and profits. Figured, a Xero Farming Partner uses the power of the cloud to provide one set of real time financial information to the whole farming team - the farmer, the accountant, the banker and the farm consultant. Figured and Xero bring real time stock reconciliation, cash flow, forecast profit and loss, balance sheet movements, formal accounts and tax statements together on the same platform.

For more information visit www.figured.com

ENDS

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