43% of Marketing Professionals Seeking New Roles in 2015

43% of Marketing Professionals Seeking New Roles in 2015: Study

Industry study also shows print is the most impactful marketing medium for Christmas

• 43% of New Zealand marketing professionals planning to leave jobs in the New Year

• Nearly two-thirds (65%) re-evaluating career plans during this period

• 82% agree Christmas marketing campaigns are worthwhile investments

• Coca-Cola, Farmers and The Warehouse are top brands associated with Christmas

NEW ZEALAND, 17 December 2014– Almost half of New Zealand marketing professionals will be looking for other job opportunities in the New Year.

The main reason behind their current dissatisfaction is attributed to pay and benefits (33 percent), followed by long working hours (25 percent) and a lack of professional development opportunities (21 percent).

These conditions have prompted 43 percent of New Zealand-based marketing professionals to consider a change of jobs in 2015. Almost two-thirds (65 percent) will be re-evaluating their career goals over the Christmas season.

These insights stem from a recent study, “A Very font Christmas”, conducted by specialist recruiter font, which surveyed 276 marketing, digital, communications and creative professionals across New Zealand, Malaysia, Hong Kong and Singapore on their thoughts about marketing and career opportunities across the Christmas festive season.

Of the countries surveyed, the level of job dissatisfaction was equal across Malaysia and Hong Kong (40 per cent) and was most apparent in Singapore (51 per cent).

Key results for each market:

“As part of career growth and development, it is essential for employees to re-evaluate their options on a regular basis,” says Jacqui Barratt, founder and director at font, “but it’s important not to make rash decisions, as the grass is not always greener on the other side. Taking the time to talk to your employers about your options can really demonstrate initiative and commitment and you will also have a clearer view on whether the company is a good fit for you long-term.

“Similarly, management needs to offer staff growth opportunities. Implementing the correct communication strategy with employees about long-term plans is key for the satisfaction of both parties.”

While the results showcased underlying workplace dissatisfaction, marketers could be perked up with Christmas gifts and the ideal option being a cash bonus, as indicated by 38 percent of New Zealand respondents. Marketers also shared that a company Christmas meal (25 percent) and additional days off (17 percent) would be nice gifts to celebrate the holidays.

The survey also revealed Christmas marketing trends - 37 percent of marketing professionals indicated print as the most effective platform for Christmas marketing in New Zealand, followed by both digital advertising and broadcast (15 percent). This was in contrast with Malaysia, Singapore and Hong Kong, where social media reigned.

But supply hasn’t matched up to demand in New Zealand, with 82 percent believing Christmas marketing to be a worthwhile investment, but only 65 percent actually rolling out their own campaigns targeting the Christmas period.

Coca-Cola was voted as the most popular brand associated with Christmas (30 percent), followed by Farmers (15 percent) and The Warehouse (8 percent) demonstrating a strong association between these brands and the festive season.

Click for big version.

- ENDS –

About the Survey

Specialist recruiter font surveyed 276 respondents during November 2014 from their database of digital, communications and creative professionals across New Zealand, Singapore, Malaysia and Hong Kong to derive insights into marketing and career opportunities during the Christmas festive season.

About font

font is a specialist recruiter within the Digital, Creative, Advertising, Marketing Communications and Media industries sourcing talent across Singapore, Malaysia, Hong Kong and New Zealand. The company combines candidate identities and their knowledge to create great partnerships between clients and talent. To find out more, visit www.fonttalent.com

© Scoop Media