Holiday parks looking forward to peak season

Holiday parks looking forward to peak season

Holiday parks are gearing up for their busiest weeks of the year and many are expecting to be busier than ever.

48% of holiday park owners are expecting demand in December/January to exceed last year’s levels, according to the Holiday Parks Business Confidence Monitor for November/December 2014. 34% expect no change, while only 11% are predicting a decrease in demand.

The Holiday Parks Business Confidence Monitor, developed and managed by Angus & Associates*, surveys the Holiday Accommodation Parks Association of New Zealand’s (HAPNZ) 300 members.

The Monitor results for November/December 2014 shows HAPNZ member confidence is at +78, indicating that 78% of respondents are currently more optimistic than pessimistic.

“Although this is a decrease of five points from the previous month it is equal to the 2013 high recorded at this time last year,” HAPNZ Chief Executive Fergus Brown says.

“We expect member confidence to rise again into summer with members indicating that demand for the coming month is relatively strong, driven by the ‘appeal of your region’ and the ‘appeal of holiday parks in general’.”

Confidence for the next 12 months is at +80.

Demand for November/December compared to the same month last year increased 4 points from October/November 2014. 52% of members surveyed thought demand had increased, 17% believed it had decreased and 29% saw no change.

“We’re looking forward to some great summer weather that will give visitors every opportunity to enjoy all the activities available, both on-site at our holiday parks, as well as in the surrounding region,” Mr Brown says. “We’re all set for another great summer of family fun but to be sure of securing a place, we recommend that holidaymakers make their bookings for January now. Check www.holidayparks.co.nz for availability or contact the parks direct.”

* Angus & Associates is a premier supplier of marketing, research and strategic planning services. They are focused on delivering informed insights for a range of private and public sector clients, particularly within the tourism and leisure sectors.

Key facts:

The holiday park sector provides 38% of New Zealand’s commercial accommodation capacity and 20% of actual guest nights
In the past year holiday parks provided 6,447,097 guest nights
Guest nights to holiday parks are made up of approximately 32% international visitors and 68% domestic visitors
While staying at holiday parks guests contribute $757 million in direct expenditure to the local communities
Approximately $385 million (51%) of the expenditure is contributed by domestic travellers, with the balance of $372 million (49%) by international travellers

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