Omnicom Media Group appoints Chief Investment Officer for NZ

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Omnicom Media Group appoints Chief Investment Officer for NZ

PHD Group & OMD Group clients set to further benefit from strategic trading approach

Auckland, 14 January, 2015 – Omnicom Media Group (OMG) has created a new role to further maximise its market leverage as New Zealand’s largest media group, appointing Scott Keddie as Chief Investment Officer.

Keddie’s appointment solidifies OMG’s “No. 1 in market” position, representing the two biggest agency groups in New Zealand*, OMD and PHD.

RECMA reported $518 million (NZD) in New Zealand billings in 2013** for OMG, over $130 million (NZD) more than any other agency group. It is setting the benchmark by delivering a solid strategic communications approach to the market.

Leigh Terry, OMG CEO, Australia and New Zealand, says the group understands value for its clients and has unrivalled knowledge and experience of the local marketplace dynamics.

“When delivering successful campaigns for our clients, we view value as more than just maximising cost efficiency. Effective partnerships with future-focused media suppliers and publishers is critical to us being better business collaborators with our clients.”

“We’re committed to maximising return on investment for our clients and, given we spend more volume across all media channels than our competitors, we utilise our benchmarking capabilities to achieve strong partner relationships and outcomes.”

Media trading has always been a pivotal part of OMG’s success. With Louise Bond leading PHD and Kath Watson at the helm for OMD, both agency CEOs bring a wealth of experience and senior strategic relationships to the market, ultimately benefitting their clients’ bottom lines.

Scott Keddie moves from his role as Group Trading Director at PHD Group, and he is excited about the opportunities his role will present in 2015 off the back of consistent growth over the last few years.

“The market is shaping up to be very interesting this year, with plenty of speculation going into 2015, as well as a potentially disruptive market with new supplier offerings, especially in the screen environment,” says Keddie.

The new role, which opens up opportunities for others within the business, acknowledges the growing importance of trading in the ever-changing media landscape and puts OMG at the forefront of trading here in New Zealand. Keddie will furthermore be working with his colleagues in Australia, ensuring trans-Tasman clients also reap the rewards of OMG’s future-focused strategic trading approach.

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