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LIC forms partnership with cow intelligence provider

Media information
For immediate release

10 February 2015

LIC forms strategic partnership with SCR world-leading cow intelligence provider

Farmer-owned co-operative LIC (NZX:LIC) has secured a new strategic partnership with the world-leading cow monitoring and milking intelligence solutions company, SCR.

The partnership includes a distribution agreement whereby SCR, recently acquired by Allflex Group, will distribute the co-op’s DAL milking sensors internationally and LIC will become a New Zealand distributor for SCR’s cow reproduction and health monitoring system, Heatime®.

LIC chief executive Wayne McNee says the partnership is part of the co-op’s strategy to grow the business overseas and provide New Zealand dairy farmers with more choice.

“SCR is a world-leading provider of cow intelligence systems with a strong history of delivering solutions to improve farm efficiency worldwide. This agreement aligns with our vision to improve the prosperity and productivity of our farmers, and our focus on key international markets that will add value for shareholders in New Zealand.

“DAL sensors are highly regarded here in New Zealand for their unique ability to measure a range of factors (milk volume, fat, protein, lactose, and somatic cell counts) while a cow is being milked. This partnership confirms the global demand for the value the sensors deliver on-farm, and ability to meet the needs of farmers worldwide.

“The SCR Heatime system will be a valuable addition to our range of herd improvement and animal management solutions here in New Zealand,” McNee said.

LIC and SCR have identified four initial markets for distribution of the DAL meters, with the potential to add more in the future. SCR’s Heatime will be available to all New Zealand dairy farmers from LIC, with its Protrack™ farm automation systems.

Heatime collects and analyses critical data points, from activity to rumination, on every individual cow, delivering the heat, health and nutrition insight to improve accuracy and drive overall farm efficiency.

Shane McManaway, general manager Allflex Australasia said it is exciting news for NZ dairy farmers.

“When three of the world’s leaders in their respective fields join forces it provides synergies and opportunities not seen before. Allflex is very excited to be partnering with LIC.”

Yariv Avisar, chief executive SCR says the partnership will support growth in both global businesses.

“It is our vision to secure dairy farming’s future by monitoring every cow. We are delighted to work with LIC and their New Zealand farmers, to support the future growth of their farming industry and expand our range of solutions.”

ENDS

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