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CRV Ambreed appoints new senior managers

Media release

For immediate release

12 February 2015

CRV Ambreed appoints new senior managers

Leading herd management company CRV Ambreed is continuing to grow its capacity to support New Zealand dairy farmers with two key appointments to its senior management team.

Mathew Macfie and Andrew Singers have been appointed as sales and marketing manager and information management and information technology manager respectively.

CRV Ambreed managing director Angus Haslett said the additions to its senior management team will help the company continue to offer leading herd improvement solutions in New Zealand.

“Mr Macfie and Mr Singers collectively bring more than 40 years’ experience in agribusiness and the rural sector,” he said.

“Their respective expertise will ensure CRV continues to provide herd improvement products and services that benefit our farming clients and the New Zealand dairy industry as a whole.” he said.

Mr Macfie joined CRV Ambreed following more than a decade with Gallagher. His most recent position was on Gallagher’s senior leadership team as international business development manager.

As sales and marketing manager for CRV Ambreed, Mr Macfie leads a team of about 50-60 part-time and full-time staff.

“CRV Ambreed is a dynamic company with a well-respected reputation. It is a privilege to help our customers better manage their herds and achieve the best possible results for their farming businesses,” he said.

Mr Singers joined CRV Ambreed following a position as chief information officer with Ruralco Holdings Limited in Sydney.

He has also held several roles within RD1, his latest as group information technology manager where he led the development of several business and farm related IT strategies.

As information management and information technology manager for CRV Ambreed, Andrew will focus on CRV’s IT framework and business systems.

“Our data strategy is also a key focus for me, particularly with respect to our breeding programme,” said Mr Singers.

“I will be working on both the collection of data to support CRV’s breeding programme, as well as the generation of farm information products to support the sales team and customers to better manage their herds,” he said.

“The aim is that our customers will find it easier to capture data, and get results they need to improve their herd in a more timely way.”

CRV Ambreed is proud to be leading the way in innovative herd improvement in New Zealand. It currently has about 25% market share in New Zealand an exports to countries where grazing dairy operations exist and grazing genetics can be placed, including South America, South Africa, Australia, parts of North America, and UK and Ireland.


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