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Nikki Grafton Appointed Managing Director of Spark PHD
PHD Group Names Nikki Grafton as Managing Director of Spark PHD And PHDIQ
Omnicom Media Group (OMG) New Zealand agency PHD Group today announces a key agency appointment, marking changes to its senior leadership structure. Nikki Grafton, former Managing Director of offline media agency Spark PHD, has been named Managing Director of both Spark PHD and its online media sister agency PHDiQ.
As recently reported, Jane Stanley, who had been heading up PHDiQ and was PHD Group’s Strategy Director since 2012, has been appointed to Managing Director of Resolution Media and Accuen – two of OMG New Zealand’s specialist digital units.
CEO Louise Bond says both appointments further solidify the multi-award-winning agency’s ‘Connected Specialists’ positioning and business structure. This unique model sees account teams connecting with dedicated best-in-class experts across Spark PHD, PHDiQ and Spark PR & Activate – from strategy, trading, biddable media, programmatic and data through to online content, social media, PR and activation – providing clients with plans that ultimately deliver optimum results.
“The majority of Nikki’s 15 years with PHD has seen her in senior management positions, the last four of these as Managing Director of Spark PHD. Consequently Nikki has played a major role in the shaping of our businesses over the years, including the original build of our digital division back in 2007, and she is brilliantly placed to lead the broader media business teams.
“If OMG’s other markets can be used as an indicator of success, centralised leadership will result in our clients benefitting from more streamlined servicing across both online and offline,” says Louise.
PHD Group will shortly be announcing a newly-appointed Group Strategy Director, which Louise says will be equally exciting news for the agency and its clients alike.
Jane and Nikki will continue to service PHD Group clients in their respective new roles, which are effective immediately. There are no changes to the leadership structure of Spark PR & Activate.
ENDS
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