Scoop has an Ethical Paywall
Work smarter with a Pro licence Learn More

Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Exclusive mobile ad sales partnership with Conversant Media

Exclusive mobile ad sales partnership inked with Conversant Media

Snakk division Represent Media agreement to cover Australia and New Zealand

AUCKLAND, New Zealand, 31 March 2015 - Australian publisher Conversant Media has signed an exclusive advertising sales partner agreement with Snakk Media’s (NZAX: SNK) division Represent Media to fill the mobile ad inventory on Conversant’s premium publishing titles.

Conversant is best known for The Roar, Australia’s leading sports opinion site; Lost At E Minor a global pop culture site; and Techly a consumer-tech lifestyle site. The independent digital publisher boasts highly engaged audiences of over two million unique monthly visitors, who generate over 80,000 comments and contribute more than 1000 articles each month.

More than 60% of Conversant’s readers visit its titles from smartphones and tablets, and Managing Director Zac Zavos says he expects this number will continue to grow. “Our readers spend a lot of time on their mobile devices and have always had very high expectations of what they can see and do on our unique sites.

“We selected the Represent-Snakk Media combination as our mobile advertising partner because we see real opportunities in Snakk’s portfolio of audience-targeting, geo-location and native advertising technologies. We feel that together we’ll have a strong proposition in the market.”

Advertisement - scroll to continue reading

Are you getting our free newsletter?

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.

Represent Media General Manager Jamie Hollebone says independent digital publishers like Conversant are enormously important to Represent Media, as they tend to seek out innovation more quickly than larger publishers.


“Conversant’s digital-savvy audiences and the popular categories their sites focus on allow us to offer a very rounded and complete media buy to mobile advertisers,” says Mr Hollebone. “We’re looking forward to accelerating mobile advertising revenue for them.”

Snakk Group CEO Mark Ryan says that Represent Media’s momentum with publishers is growing, with the company signing publishing giant CBSi earlier this month, to be their sole mobile ad partner in 12 Asian countries: “The growth of mobile media consumption is still rising significantly faster than mobile ad spend. We’re working hard with publishers and advertisers to step up the quality and quantity of campaigns. The Represent-Snakk Media offering is making a strong impact in market, with an exciting year ahead.”

-ENDS-


© Scoop Media

Advertisement - scroll to continue reading
 
 
 
Business Headlines | Sci-Tech Headlines

 
GenPro: General Practices Begin Issuing Clause 14 Notices

GenPro has been copied into a rising number of Clause 14 notices issued since the NZNO lodged its Primary Practice Pay Equity Claim against General Practice employers in December 2023.More

SPADA: Screen Industry Unites For Streaming Platform Regulation & Intellectual Property Protections

In an unprecedented international collaboration, representatives of screen producing organisations from around the world have released a joint statement.More

 
 
 
 
 
 
 
 
 
 
 
 

Join Our Free Newsletter

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.