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INC Code restrictions on the marketing of infant formula
2 April 2015
Commerce Commission authorises INC Code restrictions on the marketing of infant formula
The Commerce Commission has authorised members of the Infant Nutrition Council (INC) to follow their Code of Practice that restricts advertising and marketing of infant formula for children under six months of age.
The INC asked the Commission to authorise its Code under section 58 of the Commerce Act, as restrictions on advertising and marketing may lessen competition. After consulting on its draft determination, the Commission found that the public benefits outweigh the likely competitive detriments.
“After considering the feedback from a number of interested parties, the Commission has reached the view that the public benefits arising from higher breastfeeding rates outweigh any lessening of competition from the arrangement. The prices consumers pay for infant formula are unlikely to be affected,” said Commerce Commission Chairman Dr Mark Berry.
The written reasons for the decision are available
on the Commission’s website at:http://www.comcom.govt.nz/business-competition/anti-competitive-practices/anti-competitive-practices-authorisations-register/detail/851
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