Which appliances stores rank in the top positions in Google?
Which home appliances stores rank in the top positions in Google?
FIRST, an award-winning team of smart Digital Marketers who have helped over 300 companies across 100 industries achieve success online, has just released a new industry report showing how visible home appliances store are within Google’s search engine.
By utilising their bespoke metric called RBR (Rankings Based Reach) FIRST revealed that Harvey Norman currently takes the lead in natural search rankings and is the most visible site in the home appliances market in the Google search engine results compared it its major competitors. However, it is only slightly ahead of its closest competitor, Noel Leeming. Overall, there are only three companies that have an RBR over 15%, which means that there is a lot of room for growth.
The home appliances market is highly competitive, urging players to optimise their RBR to get ahead of their competition. FIRST also found out that majority of the home appliances websites have a very low organic Rankings Based Reach (RBR) score, less than 2%. This represents a big opportunity for natural search optimisation. Popular search phrases are missing from most sites and in most cases very little is being done with organic search.
You might be asking, what can home appliances stores do to increase online Kiwi customers?
By having a well-executed digital strategy that integrates both organic and paid search should be a key customer acquisition channel for stores offering home appliances, driving revenue and growing the stores share of digital spend.
Learn more about this by downloading for FREE the full Home Appliances Industry Report.