Digital Growth Reflects Viva’s Dominance

Media Release for Immediate Release – Wednesday 22nd April 2015

Digital Growth Reflects Viva’s Dominance as National Fashion and Lifestyle Leader

22 April 2015 – The launch of Viva.co.nz, New Zealand’s leading voice in fashion, beauty, food, design and culture, has been a success with Viva’s online brand expansion perfectly positioned with audiences.

Viva.co.nz is a responsive website built with the audience in mind. Over the last four weeks, the site has maintained an average of 39,000* weekly unique browsers, heading into April with over 100,000* weekly page impressions. Since launching, Viva’s weekly eDM has seen a 14 percent increase in subscribers and a 32 percent increase on their Facebook page.

The Petite Kitchen recipe that appears every Thursday and Fashion Editor Dan Ahwa’s content are examples of the unique content being produced, a driving factor in the website’s popularity.

Viva’s flagship Wednesday magazine, (out today) goes from strength to strength. Today sees a collaboration with ŠKODA, bringing to life custom created content lead by Viva’s fashion editor Dan Ahwa.

Viva Managing Editor, Amanda Linnell says “We are thrilled with the popularity and continued growth of Viva.co.nz since the relaunch. The easy navigation, social sharing, app-like features and magazine style content-rich site has successfully created a seamless experience from editorial to advertising, which our users are responding to.”

Linnell says the website has given Viva the opportunity to extend their creativity and collaborations with clients.

“We have already launched a series of outstanding and exciting partnerships that appeal to both readers and advertisers. The prominent London issue (March 25th) brought to life collaboration with Toni & Guy. The Viva team was whisked to London Fashion Week to curate high profile extended content across all platforms showcasing the best of British in fashion, beauty, food and design. Karen Walker chose to work exclusively with Viva for the launch of her fragrance with an advertising and editorial campaign that included print, video and social-media. And, today’s ŠKODA Fabia competition campaign works to maximise the Viva brand and its associated and extensive NZME stable.”

NZME’s Group Director Commercial, Sandra King says, “We have achieved our aim of taking the Viva brand from a New Zealand Herald supplement and a section on nzherald.co.nz, to a nationwide standalone brand engaging audiences every day. Viva is a trusted voice that inspires and influences those that value the good things in life. We are excited about the future and continuing to offer premium content.”

King says creating great digital content experiences like viva.co.nz is key to the solid digital audience growth we’re seeing.

“Over the past 12 months, nzherald.co.nz has grown faster than any of the sites in the top 20 most-visited in New Zealand. With digital audience growth up 23% year on year, this is higher than Stuff, Yahoo!, Mediaworks and TVNZ**.”

*Sources: Nielsen Market Intelligence Domestic Traffic March-April 2015
**Source: Nielsen Online Ratings March 2015

ENDS

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