Healthy Print Thrives in Digital Age

Healthy Print Thrives in Digital Age

As many businesses around the world are disrupted by digital, at least one print magazine continues to shine, both here and internationally.

Independent Kiwi magazine Healthy Food Guide took the New Zealand market by storm when it launched in 2005, and quickly becoming the number-one-selling food magazine in the country and the 4th highest-selling monthly title*. This year Healthy Food Guide celebrates its 10thbirthday.

Despite the rapidly changing world of social media and digital content that’s seen many print publishers struggle; Healthy Food Guide continues to perform at a very high level and remains NZ’s top food title by a large margin. And in a rare move in NZ publishing, the Healthy Food Guideformula has been successfully exported, with local versions of the magazine published in Australia and the UK.

So what’s the secret to success? General Manager Pip Mehrtens says “The essence of the brand from day one has been to deliver science-based, credible, practical advice. Despite the trends that constantly come and go in food and nutrition, we’ve stuck to that philosophy – and readers have come to trust us as a result. Kiwis want to be healthier – and we help them with this. We give reliable, practical and expert advice that’s fad-free. It’s advice they can use in real life, for the rest of their lives. And we give them really delicious recipes!”

The magazine’s commonsense message has resonated with readers.

“It’s very normal in any month to get numerous letters from readers thanking us for the difference we have made in their lives.”

So where to next for Healthy Food Guide?

“There’s never been a more exciting time to be in media”, says Mehrtens. We’re full of ideas to add to our suite of existing platforms (print, digital, video, TV, and events). But our focus remains on delivering relevant, useful and credible content for our readers no matter where they choose to engage with us. And we think there are more opportunities than ever to expand our audience internationally.”

ENDS

© Scoop Media