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Fitbit philosophy for Business Buddy

What possesses someone to wear a device that tells them how many steps they’ve knocked off and how many calories they’ve burned in a day seems beyond many people.

However, the producers of Fitbit are onto a winning formula because the nifty gadget is being adorned by those who get a buzz out of seamless technology that boosts motivation.

Tracking progress towards daily fitness goals really does work on the psyche of many people – making them push a little harder to meet targets, and avoid cheating the system and themselves.

The Business Buddy team knows keeping a close watch on progress and being notified of approaching targets is equally motivating for businesses – pushing them to aim a little higher.

Until recently, there was nothing like a Fitbit to instantly tell managers or business owners how the numbers were shaping up.

Using Excel, diaries or annual financial reports was time consuming, ineffective and usually out-of-date by the time anyone in charge had time to analyse the information.

How those days have changed with the miracle of Xero, WorkFlow Max, Chaser and hundreds of other cloud software systems.

Like Fitbit, which has information on your wrist, smart devise and computer – contemporary business tools keep entrepreneurs motivated with instant information on multiple devices.

It might drive some people crazy but for those who have set clear business goals and want to see some positive results access to timely information is invaluable.

Whether people want to use a Fitbit to train for a marathon or WorkFlow Max to ensure budgeted hours are not exceeded – the technology is only the first step in making a difference.

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Using it to its full potential means committing to planning, setting tangible goals and being prepared to follow through when things turn pear-shaped.

Otherwise, a Fitbit may as well be strapped onto the cat and a Xero account may as well be replaced with an adding machine.

Of course, celebrating when KPIs are hit is also essential because conquering the toughest goals is worthy of grand rewards. Just make sure you invite your Business Buddy to the party.


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