Scoop has an Ethical Paywall
Work smarter with a Pro licence Learn More

Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Westpac rolls out world-leading Kiwi technology


Westpac rolls out world-leading Kiwi technology Black Pearl Mail

Westpac New Zealand is implementing Black Pearl Mail’s software across its entire business to benefit from the New Zealand-based company’s unique service, which transforms the everyday business email into an enhanced communication tool and dynamic digital marketing asset.

Some years ago Westpac NZ set a goal to become the best digital bank in New Zealand. To help achieve this, the company wanted to ensure every piece of its digital communication was beautiful on all devices and platforms, and to include marketing material to effectively position Westpac. The Digital Team searched the world for an email solution that ticked all those boxes and found it in their own backyard with Black Pearl Mail.

Westpac NZ Chief Digital Officer, Simon Pomeroy, said “Westpac chose Black Pearl Mail because we saw the opportunity to leverage outgoing emails from a branding perspective. We particularly liked the fact that our TV commercials or a new product launch could be embedded – giving us further brand and marketing reach. We realised that by using Black Pearl Mail, an existing communications tool could be turned into a digital marketing channel with millions of potential views each year.”

Black Pearl Mail Founder, Nick Lissette, says the world-leading technology represents the evolution of business email and provides major benefits for clients such as Westpac.

“Email is the number-one form of business communication and yet has some fundamental flaws that our technology, which has a patent pending, solves. Ensuring all employees’ emails and email signatures have a consistent appearance on all devices, and via all global servers, is a step change and a significant branding benefit for a consumer-focussed company like Westpac.

Advertisement - scroll to continue reading

Are you getting our free newsletter?

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.

“Westpac’s bespoke Black Pearl system also enables employees’ email branding to be centrally controlled. For example, signatures are no longer set up at the device level and there is no deviation in format, which is often an issue for large companies like retail banks.”

Black Pearl Mail also enables clients to measure and analyse the effectiveness of their emails as a communications tool through customised reports including key analytics such as percentage of emails opened and links clicked on. More immediately, users can opt to see if an email they’ve sent has been opened.

Black Pearl Mail is currently in discussions with over 100 companies globally, including other banks, and has a downloadable cloud-based version available to SMEs. The three-year old company is headquartered in Wellington New Zealand. It opened an office Sydney in June 2015 and has plans for further offshore expansion in the near future.


ENDS

© Scoop Media

Advertisement - scroll to continue reading
 
 
 
Business Headlines | Sci-Tech Headlines

 
GenPro: General Practices Begin Issuing Clause 14 Notices

GenPro has been copied into a rising number of Clause 14 notices issued since the NZNO lodged its Primary Practice Pay Equity Claim against General Practice employers in December 2023.More

SPADA: Screen Industry Unites For Streaming Platform Regulation & Intellectual Property Protections

In an unprecedented international collaboration, representatives of screen producing organisations from around the world have released a joint statement.More

 
 
 
 
 
 
 
 
 
 
 
 

Join Our Free Newsletter

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.