Meltwater ramps up ANZ ‘Outside Insight’ campaign

Meltwater ramps up ANZ ‘Outside Insight’ campaign

Media intelligence monitoring platform continues rapid growth, hires new PR agency

Meltwater, a global leader in media intelligence solutions, today announced it is ramping up its A/NZ campaign with the engagement of challenger-brand PR agency Sling & Stone and appointment of an in-house PR Manager for Meltwater, Angely Grecia.

The announcement follows the launch of Meltwater’s next generation media intelligence solution designed to offer meaningful real-time analysis of the billions of conversations happening across the globe. Meltwater’s new media intelligence platform builds upon traditional digital monitoring services and incorporates data science advancements that create actionable insights from analytics.

The new technology enables businesses to identify key market trends, benchmark their performance against the competition and connect with the right audience and influencers. It performs 130 billion searches each day for clients in Australia and New Zealand, processing 6.5 million documents.

The Norwegian-founded Meltwater opened its first Australian office in Sydney in November 2006 and last year achieved year on year growth of 45 per cent in the ANZ region. It expanded to Melbourne in 2008 and Brisbane the following year, and both teams have moved into new offices this year, and are actively recruiting to support the rapid growth.

In February this year, Meltwater signed a content licensing agreement with the Copyright Agency, providing clients with comprehensive access to data from premium publishers, including content behind the paywall.

The company draws on data from online, broadcast and print media, as well as social media platforms, enabling businesses to look beyond their own internal walls and obtain a complete and intelligent understanding of their brand’s image in the market.

Meltwater calls this ‘Outside Insight’.

Area Director for Meltwater Australia and New Zealand, David Hickey, said that businesses could no longer afford to underestimate the importance of online conversations in shaping business strategy, and that Meltwater was determined to cement itself as a leader in this space.

“Now is the time for Australian and New Zealand brands to improve and mature their online media analysis. They need to be able to harness the data out there, whether it is about them, their stakeholders or their competitors, and use it to make decisions based on fact. Brands need to be looking at all forms of online media, not just traditional forms, for a true representation of their presence in the market.

“We are excited to work with the team at Sling & Stone to highlight the importance of ‘Outside Insight’ in Australia and New Zealand. Their energy and enthusiasm for challenger brands like ours will be hugely valuable in driving awareness for Meltwater as we continue to expand and innovate in the industry.”

Managing Director of Sling & Stone, Vuki Vujasinovic, said that the team love that Meltwater has a different approach to intelligence gathering.

“Instead of running a campaign and analysing it afterwards using outdated measurements, it’s now possible to get on the front foot and learn more about your market and your industry than ever before. Any brand that focuses on internal measurements and ignores insight from outside, beyond its walls, is missing a trick.

“Everyone is looking for an unfair advantage, and we look forward to helping more businesses discover how they can turn external data into valuable, actionable insight.”

ends

© Scoop Media