Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

PERRIAM on national stage at New Zealand Fashion Week 2015

PERRIAM on national stage at New Zealand Fashion Week 2015

Luxury merino fashion brand PERRIAM has been selected for a special showcase on wool in fashion at the prestigious New Zealand Fashion Week (NZFW) in August.

PERRIAM is among some of the country’s iconic labels chosen for the Choose Wool show, taking to the runway with Sabatini, twenty-seven names, Tanya Carlson, Hailwood, Liz Mitchell and Wynn Hamlyn on Tuesday, August 25.

Curated by leading Kiwi stylist Anna Caselberg, who is known for her work with NZ wools, Choose Wool represents an important aspect of the NZ fashion industry.

The Choose Wool show is supported by an elaborate host of influential international media and fashion delegates, including ASOS, Marie Claire, global fashion and entertainment channel Fashion One, Glamourmagazine and Vogue UK.

Wanaka-based PERRIAM designer Christina Perriam says it’s an honour to be featuring in the biggest event on New Zealand’s fashion calendar, and to be able to gain valuable media exposure for her relatively new brand.

“After growing up on a high country merino station in Central Otago, I have a deep understanding of the wool industry and working with merino wool in fashion is something that’s very close to my heart,” Christina says.

“The heart of the PERRIAM brand is about conscious living and conscious fashion. PERRIAM represents slowing down and appreciating life and I want to create pieces that focus on quality, not quantity – flattering wardrobe essentials that will last for many seasons, with a contemporary, sports-luxe vibe.

“I choose to support the NZ wool industry by using NZ merino wool, manufacturing here and using complementary fabrics that leave a lighter footprint on the planet,” Christina adds.

The PERRIAM Woman Winter 2016 collection teams luxurious cable knitwear with classic silhouettes for a modern, relaxed style and features splashes of animal print and flashes of signature gold trims. Merino leather and rabbit fur also make appearances on some of the collection.

It’s been a huge year for Christina, who launched PERRIAM in October 2014, along with a flagship retail store in Tarras and her online store www.perriam.co.nz. She launched her babies and children’s brand Little PERRIAM in February this year and then unveiled her PERRIAM Woman Winter 2015 collection to widespread acclaim at the 2015 iD Dunedin Fashion Week in Apri. She has been busy working on new collections since then.

“Being able to take part in NZFW is a huge privilege and I’m excited about the opportunity to show my brand to the world,” Christina says.

ENDS

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Marsden Pipeline Rupture: Report Calls For Supply Improvements, Backs Digger Blame

The report makes several recommendations on how the sector can better prevent, prepare for, respond to, and recover from an incident. In particular, we consider it essential that government and industry work together to put in place and regularly practise sector-wide response plans, to improve the response to any future incident… More>>

ALSO:

Oil Scare: Trump Authorises Use Of Emergency Crude Stockpile

The New Zealand dollar fell against the US dollar after President Donald Trump authorised the use of the country's emergency crude stockpile after the weekend attack on Saudi Arabia’s major oil facilities. More>>

ALSO:

Pre-Post-Brexit Deal Talks: UK Trade Minister Visits Wellington

New Zealand should get a better deal for exports of sheepmeat, beef and dairy products into the United Kingdom after Brexit, the British Minister of State for Trade, Liz Truss, said in Wellington today. More>>

ALSO:

Not-Very Well: Tamarind Halts Tui Drilling; OMV Assesses Options

Tamarind Resources has halted drilling at its Tui oil field off the Taranaki coast after the first of the three planned wells came up dry. Managing director Ian Angell says that despite the “unexpected” result from the first well, the firm believes the other two prospects are worth pursuing. More>>

ALSO:

Seeking 'Clarity': Crown To Appeal Southern Response Decision, Offers Costs

“It is our intention that the clarity that will come from the outcome of these proceedings will enable the Crown to work with Southern Response to provide a soundly based proactive solution to those people that are affected.” More>>