Avocados Now ‘The Oprah of Instagram’

Avocados Now ‘The Oprah of Instagram’

FACEBOOK / TWEET: Obsessed with the latest food trends? Get ready for the @nz_avocado season #avocadoporn #avolove #nzavocado

TAURANGA, Friday 7 August 2015: Avocados have been declared ‘the Oprah of Instagram’ by renowned fashion blogger Leandra Medine and are the most photographed food of our time – just as New Zealand’s new season crop is about to hit supermarket shelves here and overseas.

New Zealand’s avocado season begins in September and is likely to send Instagram’s foodies and health and fitness fans into overdrive.

Jen Scoular, Chief Executive of NZ Avocado, says the fruit’s rising star status is great news for New Zealand’s avocado industry which is on track to increase production to take advantage of ever increasing

global demand.

New Zealand sold a record 7.1 million trays worth $135m during the 2014-15 avocado season, of which 2.4 million trays were consumed by Kiwis here at home.

About one in five of Nigella Lawson’s recent Instagram posts have featured mashed avocado smothered on toast. Last month actress Emmy Rossum received 27,000 likes for posing in an Avocado Toast t-shirt, while Lena Dunham is another celebrity who likes to regularly snap her healthy avocado snacks.

Bloggers and fashion influencers everywhere are leading the trend and avocados are now dominating the brunch and smoothie scene, becoming a must-have on every menu.

The UK’s Daily Mail have described avocado as “breakfast’s new superstar” and “the Kendall Jenner of the fruit bowl” thanks to its popularity on Instagram.

American blogger Leandra Medine, aka the Man Repeller, compared avocado’s influence to that of Oprah, while Kelly Eastwood of The London Chatter says the obsession is here to stay. “Avocado on toast says: ‘yes, I’m hungover, I haven’t showered yet but, hey, I’m eating avocado at a cool Portobello Road café so I’m still on top of the trend for all things healthy’.”

Avocado is revered as a nutrient-dense, cholesterol-free fruit containing healthy fat. They’re a great source of energy, keep you feeling fuller for longer, and are quick and easy to prepare.

About New Zealand Avocado

The New Zealand avocado industry is the third largest fresh fruit export from New Zealand.

NZ Avocado Growers' Association Inc. (NZAGA) and Avocado Industry Council Ltd (AIC) work with the New Zealand industry to set export standards, facilitate market access, promote New Zealand avocados and provide technical information to all New Zealand growers of which there are over 1,350 based mainly in the Bay of Plenty and Northland. For more information visit www.nzavocado.co.nz or follow us on social @NZ_Avocado @Jen_Scoular @Midge_Munro

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