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Kumara Fusion launches equity crowdfunding campaign

EMBARGOED UNTIL 10AM Wednesday 23/09/15

Kumara Fusion launches equity crowdfunding campaign on PledgeMe

Gluten-free food startup Kumara Fusion launched an equity crowdfunding campaign today on PledgeMe seeking up to $90,000 from its crowd.

Kumara Fusion started when Co-Founders Olga Fernandez Txasko and Carlos Martinez became gluten intolerant and were starved for good gluten-free options. They are now ready to take their product to the next level.

“Kumara Fusion is going out to the crowd to help bring its unique food product made from the iconic Kiwi kumara and chocolate to the masses,” Co-founder and Managing Director Olga Martinez said.

“We are offering an opportunity for Kiwis interested in the food industry — especially those who are food conscious — to invest in our company which is operating in an emerging market”

Kumara Fusion is looking to raise between $70,000 and $90,000 which represents 21.6%–26.1% of the company.

Ms Martinez said that this investment would be used to fund the commercialisation of their product.

“Kumara Fusion is ready to roll out into supermarkets, this investment will allow us to produce and package the product to meet this demand,” Ms Martinez said.

“We already have supermarkets and retailers lined up to start selling our delicious products on their shelves, we now are seeking investment to make it a reality.”

PledgeMe Equity Champion Will Stewart said that Kumara Fusion have proven their innovativeness in creating this product using the distinctly Kiwi kumara as a core ingredient and mixing it with chocolate.

“Kumara Fusion received initial funding from Callaghan Innovation to better refine their gluten free and vegan friendly product means and now they are ready turn to their crowd for this next step," Mr Stewart said.

“There is a strong crowd out there waiting for Kumara Fusion to bring their product to market. The team have been doing a good job to connect to people interested in alternative and emerging food choices.

Kumara Fusion’s campaign will be live from 10AM on Wednesday 23 September at

Kumara Fusion’s Business plan can be downloaded here.

Kumara Fusion’s campaign at a glance

• Pre-money valuation: $254,000

• Minimum goal: $70,000

• Maximum goal: $90,000

• Equity on offer: 21.6%–26.1%

• Minimum buy: $500

• Campaign closes: 29 October

• Campaign link:

• Website:


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