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Merino Kids look for newborns to join their flock!

Merino Kids look for newborns to join their flock!

The ‘Face of Merino Kids’ competition is back. New Zealand’s favourite sleepbag company are hoping to find the cutest, cuddliest and coolest newborn out there to join their flock and front up their brand new Autumn/ Winter 2016 range.

In the eight years since the competition began Kiwis everywhere have been purchasing, sharing and gifting Go Go Bags and baby wraps with new generations joining their flock every year.

The competition, which launches on the 1st October, will be encouraging Kiwis around the nation to submit their scrummy newborn baby photos and stories via the Merino Kids website for a chance to win a prize pack valued at over $4,000, as well as having their beautiful baby featuring in the Autumn/ Winter 2016 advertising campaign. This will provide a fantastic opportunity to capture some timeless family photos of your loved ones also. In true Kiwi spirit the team at Merino Kids will also be providing a special thank you gift to each entrant for their ongoing support!

The photos entries will be narrowed down to just six finalists, where a winner will then be chosen by our specialist baby judging panel, including representatives from Merino Kids, OHbaby! Magazine, ecostore, Trilogy and some well-known celebrity mums.

Amie Nilsson, founder of Merino Kids, said that it is a fun and exciting campaign for New Zealanders to get involved in again and she loves having the opportunity to spend more time with the babies.

“Since launching Merino Kids back in 2003, we have grown from a NZ based sleepwear solutions company into a popular global brand. This is very exciting for us and we are thrilled to be offering a chance to feature one of our own Kiwi babies in our Autumn/ Winter campaign and give them an opportunity to be a part of our beloved Merino family.”

Included in the prize package will be a fab $1,000 worth of Merino Kids products, a two year subscription to OHbaby! Magazine, a year’s supply of ecostore products, a Triolgy Skincare pack for mum and dad, a framed print from the professional photoshoot and a family session with international photographer Cj Hadlow.

Entries are invited from all over New Zealand and will be closing on the 26th October 2015.

Merino Kids, who have also been featured in the Deloitte's Fast 50 due to their rapid growth, specialise in using 100% natural fibres for the design of newborn, baby, infant and toddler sleepwear, which help reduce the risk of overheating, underheating, strangulation, smothering, cot falls and SUDI and therefore enabling your loved ones to be kept appropriately warm.

For your newborn’s chance to be featured in amongst one of New Zealand’s most iconic baby brands, please visit


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