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Yellow appoints Darren Linton as Chief Marketing Officer
Yellow appoints Darren Linton as Chief Marketing Officer
Darren Linton has been appointed Chief Marketing Officer (CMO) of Yellow. He has returned home to New Zealand for the role after 16 years in the United Kingdom where he held senior level marketing positions with some of world’s biggest brands.
Yellow Chief Executive, Michael Boersen, says “We are delighted Darren has chosen Yellow to come home to. We’re going through an exciting period of change, and Darren’s extensive executive-level experience in the digital marketing space will be instrumental in successfully executing our strategy.”
Darren was formerly the Managing Director of creative agency, Zero Degrees West, in London. Prior to his tenure there, he held a variety of marketing leadership roles with Universal Pictures and The Walt Disney Company.
Boersen adds: “Acting CMO, John O’Tool, has done an outstanding job delivering critical pricing and marketing automation projects for Yellow and will remain with us in the short term in an advisory capacity.”
Darren Linton’s appointment was effective from Monday 16 November, 2015.
ENDS
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