Langland and CAHG USA win top awards
Langland and CAHG USA win top awards at 2015 Best of Health Show
Langland and CAHG USA were crowned for their outstanding healthcare advertising, at the 2015 IPA Best of Health Show, held tonight (24th November) at Café de Paris.
In total, two entries won Gold, 34 won Silver and 42 achieved Bronze. Also awarded were special prizes for Best Use of Photography, Copywriting, Illustration, and Art Direction and, new for 2015, The Pip Award for Young Talent. This category challenged new creatives to help raise awareness of the dangers of legal highs. The brief was set by the IPA in partnership with the Angelus Foundation.
Langland was awarded, the highest prize, ‘Best of Show’ for advertising to consumers for its integrated ‘Sniffers’ campaign for Randox’s Confidante, raising awareness of home-testing kits for sexually transmitted infections. Langland took the comedic approach with an online campaign that spoofs police dog units to sniff out undetected STIs around the UK. They created a satirical documentary following the officers and dogs of the fictional ‘STI Detection Unit’ as they train sniffer dogs and send them out onto the streets after dark to apprehend disease carriers.
CAHG New York - Chicago - San Francisco was awarded ‘Best of Show’ for advertising to healthcare professionals for its press advertisement campaign for Restylane® Silk. The campaign tapped into a valuable customer insight about the target audience, cosmetic dermatologists, who see themselves as artists. Just as artists have their favourite medium, Restylane® Silk is positioned as an important medium for cosmetic dermatologists, giving them a tool to create perfect lips. To capitalise on this insight CAHG created modern photographic versions of classic paintings by famous artists. One recreation features a Restylane® Silk patient styled in the same manner as Botticelli’s ‘Portrait of a Young Woman’.
Says Chairman of Judges, James Sexton, Creative Director Ogilvy One Worldwide, “There were plenty of creative highlights for me in this 20th year of the Awards.
“The humorous approach taken for Confidente with an ‘STI Detection Unit’ was an excellent way to engage young people. A mockumentary video got people talking online about something that’s usually embarrassing. It is probably the first time a campaign about viral STIs actually went viral.
“The Restylane® Silk print ads were a vision of beauty. The effects achieved by artists like Botticelli and Vargas are compared to the effects aesthetic dermatologists can attain using Silk. The photographs have been styled exceptionally, and it was a stunningly simple way to appeal to dermatologists’ pride, artistry and perfectionism.”
Says Convenor of Judges, Frank Walters,
Executive Creative Director and Chairman, Frontera London,
“The 20th Anniversary Best of Health Show has certainly
lived up to expectations in both quantity and quality of
entries.
The winning line-up provides a collection of the
finest creative healthcare communications, and I encourage
all those wanting to know how to do it right to visit the
gallery on the IPA Best of Health Show website.”
Special Prizes
Best of Show
Consumer
‘Sniffers’, for Confidante, by
Langland
Best of Show Healthcare
Professional
‘Restylane® Silk
Direct-to-Professional Print Ad Campaign’, for Restylane®
Silk, by CAHG New York - Chicago - San Francisco
Best Use of Illustration
‘Penny The
Pirate’, for OPSM, by Saatchi & Saatchi Health
Sydney
Best Use of Copywriting
‘World Heart Day’, for AstraZeneca
Cardiology, by McCann Health South Africa
Best Use
of Art Direction
‘Levact – a new
perspective’, for Levact, by VCCP Health
London
Best Use of
Photography
‘Restylane® Silk
Direct-to-Professional Print Ad Campaign’, for Restylane®
Silk, by CAHG New York - Chicago - San Francisco
Pip Award for Young Talent
Winner:
‘The Trojan High’, for The Angelus Foundation, by Rachel
Lamb, Sarah Beane, Julia Jerrum, Maxine Bacon at Lime
Highly commended: ‘Le gal’, for The Angelus Foundation, by Kate Crags, Rosie Hider, Ben Gibson, Luke Middleton, Vibhuti Thake at Saatchi & Saatchi Health London
Highly commended: ‘The Experiment’, for The Angelus Foundation, by Jay Coombes, Rebecca Foster, Stephanie Mills at Sudler London
Gold Awards
Consumer – UK Integrated
Campaign
‘Sniffers’, for Confidante, by
Langland
Consumer – Direct Marketing &
Promotional Communications
Individual
‘Intimate Words’, for Always, by
Leo Burnett México
Silver
Awards
Consumer –
Film Campaign
‘Total Incredible Mouth’ for
Colgate Total, by Red Fuse Communications Hong
Kong/MEC
Consumer – Film
Campaign
‘Stories of Rebirth Campaign’ for
Pathway, by Frontera London
Consumer – Out of
Home Individual
‘Roadblock’ for AstraZeneca
Respiratory, by McCann Health South
Africa
Consumer – UK Integrated
Campaign
‘Stories of Rebirth Campaign’ for
Pathway, by Frontera London
Consumer – UK
Integrated Campaign
‘Second-Hand Smoke: Taking
it right outside to protect Scotland’s kids’ for
Healthier Scotland, by Story.
Consumer –
International Integrated Campaign
‘Penny The
Pirate’, for OPSM, by Saatchi & Saatchi Health
Sydney
Consumer – International Integrated
Campaign
‘Timone & Clara’ for ICON, by
Langland
Consumer – International Integrated
Campaign
‘Breathless Moments’ for
AstraZeneca Respiratory, by McCann Health South
Africa
Consumer – Digital
Media
‘Penny The Pirate’, for OPSM, by
Saatchi & Saatchi Health Sydney
Consumer –
Social Media
‘Sniffers’, for Confidante, by
Langland
Consumer – Social
Media
‘Stories of Rebirth Campaign’ for
Pathway, by Frontera London
Consumer – Direct
Marketing & Promotional Communications
Individual
‘Penny The Pirate’, for OPSM, by
Saatchi & Saatchi Health Sydney
Consumer –
Direct Marketing & Promotional Communications
Campaign
‘Penny The Pirate’, for OPSM, by
Saatchi & Saatchi Health Sydney
Consumer –
Direct Marketing & Promotional Communications
Campaign
‘Timone & Clara’ for ICON, by
Langland
Consumer – Press Advertisement
Individual
‘Stories of Rebirth Campaign’
for Pathway, by Frontera London
Consumer – Press
Advertisement Campaign
‘World Heart Day’
for AstraZeneca Cardiology, by McCann Health South
Africa
Consumer – Press Advertisement Campaign
‘Stories of Rebirth Campaign’ for Pathway,
by Frontera London
Consumer - Film
Individual
‘Sniffers’, for Confidante, by
Langland
Consumer - Film -
Individual
‘Australia’s Top Foot Model’
for SolvEasy Tinea Cream, by H&T
Melbourne
Healthcare Professional - UK Integrated
Campaign
‘The Trouble with Dragons’ for
Shire in ADHD, by McCann Manchester
Healthcare
Professional - International Integrated
Campaign
‘Soolantra: Introducing a Tough
Topical Campaign’ for Soolantra, by McCann Echo Mountain
Lakes
Healthcare Professional - International
Integrated Campaign
‘Real Expressions’ for
Allergan Facial Aesthetics, by Saatchi & Saatchi Health
London
Healthcare Professional - International
Integrated Campaign
‘Levact – a new
perspective’ for Levact, by VCCP Health
London
Healthcare Professional - International
Integrated Campaign
‘The Week After’ for
Xarelto, by Frontera London
Healthcare
Professional – Digital Media
‘This is
Stroke’ for Pradaxa by Publicis Life Brands Resolute
London
Healthcare Professional – Direct
Marketing & Promotional Communications
Individual
‘7am’ for Shield Therapeutics
ECCO materials, by CDM London
Healthcare
Professional - Direct Marketing & Promotional Communications
Campaign
‘Looks can be deceiving for Shield
Therapeutics ECCO materials, by CDM
London
Healthcare Professional - Press
Advertisement Individual
‘Soolantra:
Introducing a Tough Topical Campaign’ for Soolantra, by
McCann Echo Mountain Lakes
Healthcare Professional
- Press Advertisement Campaign
‘Restylane®
Silk Direct-to-Professional Print Ad Campaign’, for
Restylane® Silk, by CAHG New York - Chicago - San Francisco
Healthcare Professional - Press Advertisement
Campaign
‘Act Before Impact’ for Prolia®,
by PAN Unlimited
Healthcare Professional – Film
Individual
‘A Daughter’s Wedding’ for
Alimta, by McCann Health Japan Tokyo
Healthcare
Professional – Film Individual
‘Soolantra:
Introducing a Touch Topical Campaign’ for Soolantra, by
McCann Echo Mountain Lakes
Healthcare Professional
– Film Individual
‘Nick’s Film’ for
Healthcare at Home, by Langland
Healthcare
Professional – Film Individual
‘This is
Stroke’ for Pradaxa by Publicis Life Brands Resolute
London
Bronze
Awards
Business to Business – Self
Promotion Individual
‘X-Ray Business
Cards’, for McCann Health Dubai, by McCann Health
Dubai
Business to Business – Self Promotion
Individual
‘Little book of thingvertising’
by woolley pau gyro
Business to Business – Self
Promotion Campaign
‘The launch of
thingvertising’ by woolley pau gyro
Business to
Business – Other Business to Business Communications
Campaign
‘Inspiring Change’ for Gilenya, by
Publicis Life Brands Resolute London
Business to
Business – Other Business to Business Communications
Campaign
‘Companies are also humans’ for
Swedish Work Environment Authority, by GRANATH/ Havas Health
Sweden
Consumer – Film Campaign
‘James and Dan’ for Momentum, by nitrogen
(a Huntsworth Health Company)
Consumer – Out of
Home Individual
‘Cough, Cough, Cough’ for
Jill Walker and Diane Primrose from the Scottish Government
by The Leith Agency Edinburgh
Consumer – Out of
Home Individual
‘In the Dark’ for Invega
Sustenna, by Saatchi & Saatchi Health
Sydney
Consumer – Out of Home Campaign
‘Stories of Rebirth Campaign’ for Pathway,
by Frontera London
Consumer – Out of Home
Campaign
‘Let’s Talk Sh*t Campaign’, for
Beating Bowel Cancer, by Frontera London
Consumer
– Out of Home Campaign
‘You Can Never
Tell’ for World Aids Day, by Crayons Advertising New
Delhi
Consumer – Radio Individual
‘Yesterday’ for Cancerinfo.co.nz, by
Insight NZ
Consumer – Radio Individual
‘Big Word’ for Cancerinfo.co.nz, by Insight
NZ
Consumer – UK Integrated
Campaign
‘The Trouble with Dragons’ for
Shire in ADHD, by McCann Manchester
Consumer –
UK Integrated Campaign
’10 Minute Shake Up’
for Change4Life, by M&C Saatchi London
Consumer
– International Integrated Campaign
‘Health
is Beautiful. Find your health.’ for Omron, by McCann
Health Shanghai
Consumer – Digital
Media
‘The Trouble with Dragons - App’ for
Shire in ADHD, by McCann Manchester
Consumer –
Digital Media
‘Stories of Rebirth Campaign’
for Pathway, by Frontera London
Consumer - Direct
Marketing & Promotional Communications
Individual
‘Stories of Rebirth Campaign’ for
Pathway, by Frontera London
Consumer - Direct
Marketing & Promotional Communications
Campaign
‘Let’s Talk Sh*t Campaign’, for
Beating Bowel Cancer, by Frontera London
Consumer
- Direct Marketing & Promotional Communications
Campaign
‘In the Dark’ for Invega Sustenna,
by Saatchi & Saatchi Health Sydney
Consumer –
Press Advertisement Individual
‘Stretto –
Pool’ for Roche, by Langland
Consumer – Press
Advertisement Individual
‘Stretto – Bed’
for Roche, by Langland
Consumer – Press
Advertisement Campaign
‘Stretto’ for Roche,
by Langland
Consumer – Film
Individual
‘Helping Scotland understand
there’s no place for smoking on NHS grounds’ for NHS
Scotland – Smokefree Grounds, by
Story
Healthcare Professional – Digital
Media
‘The Week After’ for Xarelto, by
Frontera London
Healthcare Professional –
Digital Media
‘AstraZeneca Patient Profiler
TouchTable’ for AstraZeneca, by Ogilvy Healthworld
London
Healthcare Professional – Digital
Media
‘The Road Ahead Challenge’ for
Trajenta, by Sudler London
Healthcare Professional
– Digital Media
‘Behind the Façade’ for
Stiefel, by DJM Unlimited Richmond
Healthcare
Professional - Direct Marketing & Promotional Communications
Individual
‘BORING’ for Shield Therapeutics
ECCO materials, by CDM LONDON
Healthcare
Professional - Direct Marketing & Promotional Communications
Individual
‘SUCKS’ for Shield Therapeutics
ECCO materials, by CDM LONDON
Healthcare
Professional - Direct Marketing & Promotional Communications
Individual
‘The Breathing Wall’ for
Actavis+Allergan's cystic fibrosis (CF) franchise, by Sudler
London
Healthcare Professional - Direct Marketing
& Promotional Communications Individual
‘The
Week After’ for Xarelto, by Frontera
London
Healthcare Professional - Direct Marketing
& Promotional Communications Individual
‘Hard
to see, but easy to find - Rare Disease Awareness Campaign
for Gaucher Disease’ for Shire Pharmaceuticals, by bmore
Creative
Healthcare Professional - Press
Advertisement Individual
‘Noodle Critters’
for Vivaxim, by Saatchi & Saatchi Health
Sydney
Healthcare Professional - Press
Advertisement Individual
‘Levact – a new
perspective’, for Levact, by VCCP Health
London
Healthcare Professional - Press
Advertisement Individual
‘Every Bite is a
Hazard’ for Fresenius Kabi Thick & Easy, by Havas Life
Mediacom
Healthcare Professional - Press
Advertisement Individual
‘Stronger Bones’
for Forteo, by McCann Health Dubai
Healthcare
Professional - Press Advertisement
Campaign
‘Exhausted’ for Cow & Gate, by PAN
Unlimited
Healthcare Professional - Press
Advertisement Campaign
‘Soolantra: Introducing
a Tough Topical Campaign’ for Soolantra, by McCann Echo
Mountain Lakes
Healthcare Professional - Press
Advertisement Campaign
‘Pockets’ for
Boehringer Ingelheim’s, by McCann Health The
Rocks
Healthcare Professional – Film Individual
‘Inspiring Change’ for Gilenya, by Publicis
Life Brands Resolute London
Full details about the
winners, including the creative work, can be seen at:
http://www.bestofhealthshow.com/
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#BestofHealth
ENDS