NZ-created App wins Entrepreneur’s Auckland Start-up Weekend

Media Release

26/11/2015

New Zealand-created App, Fashion Ghost, wins Entrepreneur’s Auckland Start-up Weekend competition powered by Google; entering it into the Global Startup Battle.

Fashion Ghost, a new peer-to-peer app designed to help people choose their outfits, won the latest Auckland Startup Weekend (November 20 – 22.. Winning this competition has allowed the group to compete in the Global Startup Battle, which could see them win a sponsored trip and month-long mentoring programme in the States or Europe.

Now they need New Zealand to get behind their idea and vote for Fashion Ghost. Voting is open from 27 November to 4 December – and you can vote once a day!

Vote for Fashion Ghost at http://bit.ly/fashion-ghost to help the New Zealand startup team get through to the next round and take on the world. Sign up now to be one of the first to experience the Fashion Ghost app at www.fashionghost.co

About the App

The Fashion Ghost team, founded and envisioned by Mahnoosh Dordahan who brought together team members Haroun Barazanchi, Erica Dawson, David Tan, Ben Gao, Shu Sin, Sunil Kumar Reddy and Wenchong Huang, are from a mix of backgrounds, from architecture and design to programming and business.

Mahnoosh is an Architectural Designer at Jasmax, her idea for Fashion Ghost arose from her personal experiences helping friends and colleagues with their outfits and style, empowering them to feel confident with their clothing choices. When she realised the positive effect this had, she began thinking about a solution for a wider community.

Fashion Ghost’s mission is to make fashion frustrations a thing of the past. Their lofty goal is to create a fashion savvy community and allow the fashion industry to better understand the consumer’s needs. Users upload two photos of their possible outfit choices, adding a caption and filters to provide context to the outfit. Once the image is uploaded, users can vote on the outfit they like the best. As a premium member of Fashion Ghost, users will get unlimited uploads, comments and votes. By engaging in the app, and gaining enough likes on their outfits, users can become Fashion Ghosts – an authenticated member of the community which includes several perks.

Mahnoosh, Fashion Ghost Founder, commented, “Fashion Ghost is like carrying around a stylist in your pocket. When you’re stood in front of a mirror at home, or in a shopping mall too afraid to ask the shop assistant, it’s hard to get the second opinion you need on an outfit choice quickly. That’s when Fashion Ghost can help – you can post your two options and let people vote – people who are interested in fashion and are just like you. That way you’re getting feedback instantaneously, and Fashion Bloggers have another outlet to give their advice and gain exposure.”The team is now campaigning to get as many votes as possible in the Global Startup Battle (www.globalstartupbattle.co) – they need your help to get this kiwi-created app into the Global competition.

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About Auckland Startup Weekend:

The team took on serious competition from ten other startup teams during Auckland Startup Weekend November 2015, a contest that empowers entrepreneurs to create a startup in a single weekend.

Startup Weekends are run in over 150 countries with over 2900 events to date. Of those countries, New Zealand is celebrated as having the most Startup Weekend events per capita. New Zealand’s startup community is growing swiftly through the likes of Startup Weekend.

Attendees have 54 hours to pitch an idea; form teams; create, validate and refine their business model; and build a prototype before presenting on Sunday night to the esteemed judges.

The event was judged by Sue de Bievre of BeanyBiz, Matthew Cawte of IXOM and Ed Hyde of QRIOUS.

About Global Startup Battle:

The global competition invites startups from around the world to compete for votes to win a range of prizes, funding and exposure for their fledgling businesses.

Thousands of innovators around the world attended Startup Weekends in over 250 cities, and now many of those teams will be competing against Fashion Ghost in the Global Startup Battle.

www.globalstartupbattle.co

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