Plus size fashion for Kiwi guys

SOMETHING BIGG IS COMING
TO NEW ZEALAND…

JOHNNY BIGG

Retail Apparel Group, creators of Tarocash, y.d., Connor and Rockwear, have launched, their latest menswear brand - JOHNNY BIGG by Tarocash into the New Zealand market. Recognising the bigger and taller guys desire to be well dressed, JOHNNY BIGG has simplified shopping for him by offering on-trend, affordable and fashionable apparel now expanding it’s offer into New Zealand.

Launched initially in Australia as an online store in September 2014, the brand has grown to now offer both online and bricks & mortar locations.

Boasting 7 stores and growing nationally across Australia, JOHNNY BIGG is dedicated to providing a stylish one stop shop that has the bigger and taller guy covered for all occasions.

Identifying a niche opportunity to solely provide for the bigger/taller guy, JOHNNY BIGG utilises expertise gained from decades in the menswear fashion industry offering a comprehensive range in sizes.

The range covers regular and tall fit options from size XL to 8XL in tops (as well as LT – 4XLT for tall), 36” to 52” in pants, 42” to 56” in suits and size UK 9 – UK 15 in footwear.

Launching into the New Zealand market with the Spring/Summer 15 Collection (October 2015) JOHNNY BIGG’S debut range into this new territory draws inspiration from New York, London, Milan and Paris. On trend, fashionable, good quality product at the right price drives the collection, which covers all bases from dressy to smart casual. Whether it’s day or night, a rugby match or occasions calling for a smarter look – JOHNNY BIGG has him covered head to toe.

New Zealanders’ will benefit from the vast amount of feedback and insight received by the customers in Australia, with the Spring/Summer collection seeing the brand offer additional colourways, styling, products and fabrications to the existing categories, including increased stretch materials, linens and lightweight knit fabrics.

These insights along with customer demand has seen the brand expand its sizing range and include a ‘Larger Tall’ size (LT), for the slimmer yet taller built guy and increase shoe size to now offer up to a Size 15.

The JOHNNY BIGG customer will have access to even more affordable categories, opening up layering options with long sleeved shirts, knits, casual jackets, bombers, winter coats and wool blend blazers all being introduced to the range.

Casual jackets will start at an accessible $149.99 price point, dress jackets at an affordable $249.99 and knitwear priced between $69.99 and $119.99. A range of scarves and winter accessories will add to the layered winter look.

Drawing inspiration from New York, London, Milan and Paris, the Autumn/Winter JOHNNY BIGG collection is stylish yet relevant to the everyday guy, offering a masculine, monochromatic palette including black, grey and navy with blue, teal, burgundy, plum, purple and prints adding some depth of colour. The range features stretch and breathable fabrics throughout the collection, adding to the comfort factor for their pieces, and complimenting their on-trend European inspired designs.

JOHNNY BIGG’S unique offering is
answering the needs of real guys. Julian Hayman, General Manager at JOHNNY BIGG comments: “The launch of JOHNNY BIGG’S first two stores have far exceeded our expectations. Customers have responded positively to the fact that finally there is a brand that now caters to the big and tall guy’s desire to be stylishly dressed from head to toe, at value driven prices”.

With a growing demand both online and in-store JOHNNY BIGG is on the cusp of expansion: “Clearly there is a growing demand for this type of specialty environment and we are perfectly positioned to service this demand. We will look to open more stores relatively soon in NSW and interstate, eventually providing countrywide access to Johnny Bigg, in addition to our successful online store” Julian hayman, general manager at JohnnY Bigg.

JOHNNY BIGG applies a specialised focus to offering on-trend and fashionable apparel for the big and tall guy, with regular and tall fit options from size XL to 7XL in tops, 36” to 52” in pants, 42” to 56” in jackets and size UK 9 – UK 14 in footwear.

The JOHNNY BIGG brand is focused on featuring stretch and breathable fabrics throughout the collection adding to the comfort factor for each piece whilst complimenting the on-trend European inspired designs.

Accessories are sharp and practical; reversible belts, shoes in shades of brown and black including leather uppers, ties, bowties and cufflinks – designed to complete any look.

JOHNNY BIGG will provide fashionable menswear options at an affordable price. Suiting prices - $399.99 RRP $NZD, with apparel ranging between $49.99 - $249.99, and the accessories will range between $15.99 RRP - $64.99 RRP $NZD.

Setting the tone for this unique and authentic offering, JOHNNY BIGG’S campaigns features ‘real guy’ Jesse, as the face for the season.

“The expansion of the brand into the New Zealand market, was a natural opportunity for the brand. We are excited to test, as we did in Australia with this new territory and consider the potential roll out of standalone stores in 2016. Our exciting online offering will act as a one stop shop for the New Zealand big and tall guys” Julian Hayman, General Manager JOHNNY BIGG AUSTRALIA & NEW ZEALAND The entrance of JOHNNY BIGG into New Zealand signals a market first - providing the first accessible and reliable destination for the big and tall guy to shop comfortably whilst striking the perfect balance between styles that these guys have always wanted to wear and the correct fit they have been looking for, whilst delivering on comfort.

A generous return policy is offered to all those whom purchase, to encourage men to experience the consistency that the brand offers in terms of shape, fabrication and fit and to ensure each customers finds the JOHNNY BIGG size for them.

In Australia, JOHNNY BIGG is now friends with a range of high profile personalities from the National Rugby League (NRL) including Manu Vatuvei, Sam Kasiano, Frank Pritchard, Jamal Idris, Marty Kapow, Bryce Cartright, James Graham, Greg Eastwood, George Rose, Dan Hunt, Tariq Sims, Kevin Galloway and John Scandalis as well as working with TV personalities Big T (Australian X Factor Finalist), Blogger Arrnott Olssen from Rogue Homme and Elite IPF powerlifter Cameron McKenzie.

As a special introductory offer to all consumers in New Zealand, if they sign up to the database via the website, they will receive a 20% discount off their next purchase.

All shipping to New Zealand is available via the new online store. Shop online at www.johnnybigg.co.nz For media enquires contact: PLATINUM MEDIA & COMMUNICATIONS +64 2 8263 0600 Elouise Hill | Elouise@platinum-mc.com.au Joel Whitehead | Joel@platinum-mc.com.au

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