Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

All Blacks end 21-year sponsorship with Coca-Cola for Pepsi

"h3"All Blacks end 21-year sponsorship with Coca-Cola for Pepsi"/h3"
By Edwin Mitson

Jan. 20 (BusinessDesk) - The New Zealand Rugby Union has ended a two-decade long commercial relationship with Coca-Cola by signing a deal with Pepsi.

The new five-year partnership will see the All Blacks linked to Gatorade, rather than Coca-Cola owned Powerade, the rugby union said in a statement. NZRU first signed a sponsorship deal with Coca-Cola in 1995, and it was last renewed in 2012.

No financial details of the deal have been released. The most recent set of accounts published by the NZRU for calendar 2014 show it had commercial income of just over $87 million dollars, just under 75 percent of its total income of $121 million dollars.

NZRU chief executive Steve Tew said "we were looking for an instantly recognisable, global brand with the scale to help us increase the profile of the New Zealand game and our teams overseas so a partnership with Gatorade made sense on many levels".

The rugby union's relationship with Coca-Cola had been controversial in recent years. In 2014 campaigners against sugary drinks described the sponsorship as inappropriate and an embarrassment, although the deal was defended by Coca-Cola and the NZRU. Coca-Cola launched a 50,000 limited edition 440ml can emblazoned with the All-Blacks shirt last November, to mark victory in the 2015 Rugby World Cup in England.

In New Zealand, Gatorade is made and marketed by Suntory-owned Frucor Beverages in South Auckland.

Coca-Cola didn't immediately respond to inquiries.

(BusinessDesk)

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Crown Accounts: Slightly Softer Growth Expected In PREFU

A slightly softer growth forecast is the main feature of largely unchanged Pre-election Fiscal Update compared to the Budget forecasts three months ago, Finance Minister Steven Joyce says. More>>

ALSO:

Water: Farming Leaders Pledge To Help Make Rivers Swimmable

In a first for the country, farming leaders have pledged to work together to help make New Zealand’s rivers swimmable for future generations. More>>

ALSO:

Unintended Consequences: Liquor Change For Grocery Stores On Tobacco Tax

Changes in the law made to enable grocery stores to continue holding liquor licences to sell alcohol despite increases in tobacco taxes will take effect on 15 September 2017. More>>

Back Again: Government Approves TPP11 Mandate

Trade Minister Todd McClay says New Zealand will be pushing for the minimal number of changes possible to the original TPP agreement, something that the remaining TPP11 countries have agreed on. More>>

ALSO:

By May 2018: Wider, Earlier Microbead Ban

The sale and manufacture of wash-off products containing plastic microbeads will be banned in New Zealand earlier than previously expected, Associate Environment Minister Scott Simpson announced today. More>>

ALSO: