Award winning photographer offers top tips

Award winning photographer offers top tips to a visually appealing business website

The New Year is well underway and businesses have kick started their marketing campaigns to help reach a larger audience in order to improve sales. One marketing platform that is often top of the list is a new or improved website. In order to support your business to produce visually appealing websites, local award winning Photographer and owner of Photos for you, Rosie Moyes offers her top tips on utilizing professional photographs to effectively market your business online.

• Firstly, it’s about quality not quantity, for more than one reason! With faster upload speeds now available, it’s tempting to add as many images as possible to showcase your business but remember that for SEO (search engine optimization) purposes, it’s also vital to use text. Avoid bombarding viewers with too many images, which can confuse the message you are trying to get across and also take a long time to navigate through. Use your best images that will promote your business or products and appeal to your potential demographic.

• Your home page image is also incredibly important to get right for immediate impact. Use your ‘best’, which is often your most high quality, image here and make sure it gives a good impression of your business. Make sure the image is loaded to the correct resolution to avoid slow response times, in this quick digital era; potential clients don’t have minutes (even seconds) to wait for your image to load.

• Just as the first image on your home page is crucial to represent your business offering, your last image, often on the contact us page, can be just as important but often overlooked. This should be your next best image that says the most about you and your business, leaving the user with a powerful lasting impression.

Located in the heart of New Plymouth CBD, the Photos for you studio, complete with unique infinity wall, sound proofing and state of the art lighting equipment is perfect for businesses requiring professional photos to enhance their brand. Whether it's team photos for a website or social media page or product shots to showcase the latest offerings, they can help to ensure you make the right impression to your target audience. Large teams can even attend in groups to minimize disruption at the office.

ENDS

© Scoop Media