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NZ Online Retail Sales - Monthly update for December 2015
NZ Online Retail Sales - Monthly update for December 2015
HIGHLIGHTS
· Total online retail spending
in December was up 13% compared to the same month a year
ago. There were solid performances by both local and
overseas merchants, which were up on the previous December
by 12% and 15% respectively.
· The 12%
growth in online purchases from local merchants outpaced the
annual growth in December spending at physical stores, which
was around 4% (based on Statistics New Zealand figures for
electronic card transactions, for “core retail”
industries excluding hospitality).
· Online
spending at local merchants in some of the major Food
categories was up on last December’s level by well over
20% (Christmas feasting anyone?). Other categories showing
strong growth at domestic retailers were Sport and Camping
Equipment, Entertainment Media, Department Stores, and
Newspapers and Books. The growth in purchases from offshore
sites was particularly strong for Computer Stores and
Entertainment Media, which were both up by more than 40%
compared to the same month a year earlier.
·
Clothing continues to be a significant online item. Sales
in this category were up 17% on the prior
December.
ends
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