Revbox set for European impact

Revbox set for European impact
4 February 2016

New Zealand based Revbox is set to make an impact in the European market after securing a distribution deal with Belgium premium bike manufacturer Ridley.

The Revbox Erg will be now be available in six European countries after Partner and Managing Director of Revbox New Zealand Philipp Schacht confirmed the relationship with Ridley after starting discussions at Eurobike in late August last year.

“It’s another really exciting milestone in the Revbox journey,” Schacht said. “After joining forces with the Lotto Soudal pro cycling team that ride Ridley bikes the distribution deal was a natural progression that will see Ridley distribute the Revbox in Belgium, The Netherlands, Germany, France, Spain and Austria.”

Schacht said distribution was already underway in Europe and he was ‘very excited’ to have a partner like Ridley on board as they target a very similar group of customers, so says the alignment with the Revbox Erg stationary trainer should be a strong one.

“Ridley has a very strong presence in Europe, in particular the six countries where they will distribute the Revbox. We are looking forward to working with their sales team to grow the profile and demand for the Revbox in Europe.”

Schacht said the relationship should work well as the Revbox shares many of the same brand attributes as Ridley which includes quality, performance and attention to detail.

Ridley owner Jochim Aerts said he felt the Revbox would be well received in Europe as it was a high quality stationary trainer that was perfect for professional athletes all the way through to recreational cyclists wanting to get the most out of their training time.

“The Revbox Erg is an air braked, direct driven cycle trainer with minimal rotational inertia that provides a controlled training environment that results in vital incremental fitness and strength improvements. Philipp and his team have worked very hard to provide a world class product.”

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