Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


NORTON-SOUTH Lion signs NZ-wide distribution deal

NORTON-SOUTH Lion signs NZ-wide distribution deal with Graham Norton-backed winery Invivo

Invivo, New Zealand’s most talked about winery, can today announce that it’s signed a nationwide distribution agreement with Lion, effective 18 July 2016. The agreement will see Lion distributing Invivo Marlborough Sauvignon Blanc, Invivo Marlborough Pinot Gris and Graham Norton’s Own Sauvignon Blanc.

For Invivo cofounder Tim Lightbourne, it’s another big step for the 8-year-old company, and good news for Invivo’s investors and fans. “Rob and I set out to make wine that people like us would enjoy drinking – so this exciting partnership means Invivo drinkers all over the country will now find our wines widely available through Lion’s customers across New Zealand.”

Lion NZ Managing Director Rory Glass says, “Invivo is a great Kiwi success story, showing impressive growth since its launch in 2008 through a combination of innovative marketing, some high profile brand ambassadors, and most importantly: great wine. We’re excited to partner with Invivo to distribute its award-winning wines throughout New Zealand.”

Invivo started in difficult times, launching in the middle of the GFC with limited funds, and sleeping on mates’ couches in the UK when visiting customers. They’ve been named a Deloitte Fast50 company and now export their wines to 17 countries. The Lion deal caps off a huge couple of years for Invivo that have included:

• New Zealand first $2 million crowd equity raise;

• Flying grapes to London for Graham Norton to stomp on set for use in his signature wine;

• Welcoming Norton as an investor and appointing him “Chief Winemaker” to blend his award-winning 2015 SauviGNon Blanc

• Selling over 400,000 bottles of Graham’s wine since October last year

• Monthly wine sales topped $1 million for the first time

• Moved into historic Te Kauwhata winery with a team of 8, bottling up to 12,000 bottles a day

• Launched Australian distribution deal covering 1200 BWS outlets nationwide

• Currently running nationwide TV campaign in Australia

While Lion will handle New Zealand distribution, Invivo will retain complete control of marketing and product development in New Zealand.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Trade Plans: Prime Minister's Speech To International Business Forum

"The work to improve public services, build infrastructure, and solve social problems is possible only because we have enjoyed sustained, solid economic growth. A big reason for that is the Government’s consistent agenda of economic reform, and our determination to open up more opportunities for trade with the world." More>>

ALSO:

Media: TVNZ Flags Job Cuts To Arrest Profit Decline

Chief executive Kevin Kenrick said the changes were aimed at creating "a sustainable future video content business for TVNZ in an ever-changing media market." More>>

ALSO:

Reserve Bank: Wheeler Keeps OCR At 1.75%

Reserve Bank governor Graeme Wheeler kept the official cash rate unchanged at 1.75 percent, as expected, and reiterated his view that the benchmark rate doesn't need shifting for the foreseeable future. More>>

ALSO:

f work for Pumpkin Patch staff

Retail: Pumpkin Patch Brand, IP Sold To Catch Group

The receivers of failed children's clothing retailer Pumpkin Patch have confirmed that the company's brand and intellectual property have been sold to Australian online retailer Catch Group. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news