Data Insight Grows Digital with New General Manager

Data Insight Grows Digital with New General Manager

Data Insight have taken the market by storm and recently headlined with their outstanding success at the NZDM Marketing awards, taking out multiple golds and the coveted Nexus Supreme overall winner for best use of data. They deliver game changing customer insights through advanced analytics, and have recently appointed Ryan Watkins as the company’s new General Manager.

Watkins, a skilled and innovative leader, joins Data Insight from NZME (New Zealand Media and Entertainment), where he was Managing Director of GrabOne.

Having worked in the digital space for 10 years, Watkins brings extensive business experience to the Data Insight team, including digital strategy and product design development, database marketing and ecommerce expertise.

Watkins has played a big role in delivering tangible results within large-scale digital environments and has been at the forefront of integrating media and ecommerce at NZME.

Data Insight Managing Director, Carmen Vicelich said they were delighted to welcome Ryan to the Data Insight team.

“We were overwhelmed and humbled by the volume of outstanding applicants we received for the GM role but Ryan stood out as a perfect choice. Ryan is a talented leader who’s business acumen and innate understanding of digital technology will deliver value to Data Insight’s customers and the Data Insight team” says Vicelich.

Watkins said he was ‘extremely excited’ to be part of the Data Insight team and looked forward to working with Kiwi businesses to help them deliver game changing actionable insights with their customers.

“Consumers now expect more, they expect a business to know who they are and what they are interested in and if a business is truly committed to being ‘customer centric’, then it needs to understand its customers at an individual level, and the only way to do that is through data.

The market is moving very quickly to adapt to this new consumer expectation and there is no one better positioned to drive this change than Data Insight,” says Watkins.

ENDS

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