NZ Online Retail Sales - Monthly update for May 2016
• Online retail sales at local sites followed a strong April with a similarly positive result in May - up 15% on May last year.
o This is well above the 3.6% growth in sales at physical stores (based on Statistics NZ figures for electronic card transactions for core retail excluding hospitality).
o Comparing May 2016 to May last year, Food, Clothing and Department stores contributed more than half of the increase in online sales at local merchants.
• Online purchases by Kiwi’s from offshore sites also turned in double digit-growth (up 13% on last May), albeit not quite as strong as in recent months.
o Comparing May 2016 to May last year, Computer products, Electrical goods, Clothing and Entertainment Media were responsible for three-quarters of the increase in online sales at offshore sites.
• Total online sales were up 14% on last May, continuing the prevailing trend.