Wild Appetite trumps with innovative new products

WILD APPETITE TRUMPS WITH INNOVATIVE NEW PRODUCTS IN THE US

Auckland-based food manufacturer Wild Appetite has scored a major coup with US retailers with its new plastic squeeze-bottled sauces and dressings.

Wild Appetite, known for its quality sauces for over 27 years, has secured its first container order for the US market following significant investment in new products, packaging and market development – specifically targeted to the American market.

Executive Director of Wild Appetite, Peter McCracken says an increasingly favourable exchange rate over the last two years has enabled the company to competitively price the products in the market for both retailers and consumers.

‘We are confident that over the next few years, the NZ dollar will weaken further against the US dollar from recent levels.’

Wild Appetite has created two specific brand strategies for the US market:

- Wild Appetite® branded sauces in a new innovative plastic squeeze bottle that has a plastic shrink sleeve over the bottle and cap, allowing for a 360 label presentation display, and an easy removable induction seal for tamper evidence.
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The range includes four items of sauce drink mixes formulated to be added to milk, providing consumers with healthy and convenient flavoured milk options. Two are formulated with low sugar, derived from a high intensity natural citrus flavour, and dairy-free options. The plastic range will be sold in key supermarket chains in Texas, Florida and California.

- A new brand, Marlborough Fine Foods™ – a selection of premium sauces and condiments packed in a unique glass bottle, targeted to the specialty and tourist sector within US. Marlborough is well known in the US as the NZ production region of Sauvignon Blanc wine.
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Both brands will be distributed throughout the US market by one of the largest natural food distributors in the industry.

During a visit to the market in March of this year, McCracken and Marketing Development Manager/Shareholder Eve Halcomb presented both brands to key US retailers.

‘We were delighted with the positive feedback we received from retail buyers who immediately saw benefits of our range being on the shelf,’ says Halcomb.

Complete with eye-popping Emoji graphics and colours, with the same Wild Appetite quality taste, the new plastic range will also be launched throughout New Zealand from mid-July but under another new brand, MATE.

The entry into the tonic food and drink mix category is new for the company and offers consumers a fun, convenient and healthy way to make flavoured milk at home with MILK MATE.

There are eleven other items within BBQ MATE, SALAD MATE and DESSERT MATE.

Ends.

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