NZ’s biggest loyalty programme gets pumped
21 July 2016
NZ’s biggest loyalty programme gets pumped with fuel discounts
Customers using New Zealand’s most popular loyalty programme, Fly Buys, are in for a boost with today’s announcement that Z Energy will shortly be offering direct fuel discounts through ‘Fly Buys Pumped’.
From 1 August, the nearly 2.5 million Fly Buys members across New Zealand will now be able to access instant fuel discounts on selected days and still collect Fly Buys points, simply by presenting their card at Z sites nationwide.
Z’s General Manager of Marketing, Jane Anthony, said combining Fly Buys with direct fuel discounts would be the most attractive loyalty offer in the New Zealand market, giving customers valuable choice.
“Z is the most trusted brand in this industry with a very loyal customer base. It’s important our loyalty offer remains current, easy to use and provides customers with the offers they deserve – in this case customers can still collect Fly Buys points and receive discounts as they are offered.”
Jane said loyalty offers were going through a period of significant change and customers were wanting more choices.
“The old paper-based supermarket dockets have been dwindling in popularity, with people telling us they want instant fuel discounts instead. We’ve listened to customers and taken the opportunity to boost New Zealand’s leading loyalty offer with a fast, efficient discount mechanism that’s as simple as swiping your card.
“Having the ability to offer instant discounts through Fly Buys, rather than through a blanket discount offer, is a more sophisticated approach to loyalty that will give us the flexibility to tailor our offers and to engage with our customers in a way which works best for them,” she said.
Jane said customers who still want to get fuel discounts through their supermarket shopping will be able to do this at Caltex branded sites.
New Zealanders who aren’t already Fly Buys members but want to be ready to take advantage of the Fly Buys Pumped fuel discounts from 1 August can sign up to Fly Buys or order new cards on the Fly Buys website.