Scoop has an Ethical Paywall
First Table Launches in New Plymouth
First Table Launches in New Plymouth
28 July 2016 First Table is launching in New Plymouth today, with 13 restaurants throughout the city offering half-priced meals.
First Table works with restaurants in New Zealand and
Australia who want more patrons in the typically quieter
early hours of evenings.
Those restaurants offer a
50% discount to attract First Table users, who can sign up
for free and make bookings at firsttable.co.nz. Table bookings are
generally for before 7pm.
Today’s launch in New
Plymouth brings the total number of cities in which First
Table is live to 17 across New Zealand and Australia, with
250 restaurants between them.
The startup was founded
just under two years ago by Queenstown-based Mat Weir, after
he noticed an increase in restaurants offering early bird
deals to attract diners.
“Getting a good flow of
customers early in the evening is crucial for any successful
restaurant,” he says.
“People are inherently
attracted to places that are busy because it provides a
great atmosphere and good social proof that the
establishment is doing something right. At the same time, we
find that First Table diners love to try out a new place at
the early bird rate but will then go back and pay the full
rate if they love it.”
Over the two years since
founding First Table, Weir says he’s noticed a growing
trend in restaurants requesting to be part of the network,
instead of him having to ask them.
“That’s
testament to the fact that restaurants are seeing the real
benefits of being on First Table. We wanted to create a
truly win-win platform for diners and restaurants and I
think we’ve achieved that, which is hugely satisfying,”
says Weir.
First Table is becoming more than just an
early bird dining platform, with the recent launch of First Table Magazine: an online showcase
of the best restaurants, chefs and food news here and across
the ditch.
“First Table is becoming an
indispensible tool for foodies and we’re pleased to
finally bring our offering to the people of New Plymouth,”
says Weir.
ENDS
John Mazenier: Gaffer Tape And Glue Delivering New Zealand’s Mission Critical Services
Earthquake Commission: Ivan Skinner Award Winner Inspired By Real-life Earthquake Experience
Reserve Bank: Consultation Opens On A Digital Currency For New Zealand
NIWA: Ship Anchors May Cause Extensive And Long-lasting Damage To The Seafloor, According To New Research
New Zealand Customs Service: A Step Forward For Simpler Trade Between New Zealand And Singapore
Horizon Research: 68% Say Make Banks Offer Fraud Protection
