Winners of the 2016 New Zealand Social Media Awards
Winners of the 2016 New Zealand Social Media Awards
winners are...
NZ Police cop big win at the
third annual #SMCAKLs
AUCKLAND, New Zealand, 17
August 2016 - The winners of the 2016 New Zealand Social
Media Awards - the #SMCAKLs - were announced at a cocktail
event in Auckland tonight, where more than 300 of New
Zealand’s best and brightest marketing and social media
people gathered for the third annual awards
evening.
Taking out the supreme award was the New
Zealand Police for their “Running Man Challenge” video
described by judges as “an absolute viral sensation”,
which generated over 30 million views, inspiring remakes
from around the world including New York, Scotland, Miami,
Hollywood, San Diego, Finland and Australia.
The
awards celebrate the very best of social media in the
country and this year’s finalists set the bar higher than
ever, says judge coordinator Ken Freer - Marketing Director
at House of Travel.
“The quality of entries this
year was simply outstanding and showed just how much the use
of social media in New Zealand has matured. And the fact
that many of the campaigns, including the Supreme Awards
winners, received global attention, shows what we’re doing
here in New Zealand is truly world-class.”
Finalists
and winners were decided by an independent panel of judges,
including Freer, Simone McCallum, Senior Digital Content and
Social Media Manager at ASB Bank; Sara Phillips, Social
Media Marketing Manager at ANZ Bank; and Tom Bates, Social
Influence Director at Contagion.
The awards are hosted
by the friendly people who put on the free monthly #smcakl (Social
Media Club Auckland) events, where 200-plus people
gather to “meet someone cool, drink something cold, and
learn something new” about the latest trends in new media,
digital and social.
Event organisers would like to
thank the event’s generous sponsors named below, as well
as Plus Alpha, Interlike and Blackroom Photography for their
support in making the event a success.
Here’s the
full list of winners for each of the five award
categories:
1. Most Effective Social Media
Campaign sponsored by IAG
*** WINNER
***
Co-Operative Bank Good Kiwis
Campaign - Socialites
For a video that reached
the newsfeeds of more than 15 million users and called by
TVNZ “one of the most commented videos of the
year.”
FINALISTS:
• #BlacktoBlack (Rugby) -
NZME
• ANZ - Fortune Favours The Brave -
Whybin/TBWA
• Co-Operative Bank Good Kiwis Campaign -
Socialites
• Powershop - Baby Trump - Special Group
Limited
• SKY #24hourrugbypeople - Fuse
• Waikato
Civil Defence - Waikato Civil Defence Group
2. Most Effective Social Media Campaign Under $20,000 sponsored by Vodafone New Zealand
*** WINNER ***
NewsTalk ZB Engagement Two Cow Economy
- NZME
With a campaign so successful that a Facebook page
became an overnight success and reached over 201 million
people at zero cost.
FINALISTS:
• JUCY
Destination NSW Instameet - JUCY
• Sealord Frozen
Salmon: From Facebook to NZ's Freezers - Bloggers
Club
• Take Charge, Do More (Warehouse Stationery
Recruitment campaign) - Prominence Ltd
• The Rhythm &
Vines Story - Mish Guru
• Jamie's World "They Let Me
Write a Book" launch - Interlike
• NewsTalk ZB
Engagement Two Cows Economy - NZME
3. Best Use of Social Media in a New Product or Service Launch sponsored by Control Room
*** WINNER ***
Jetstar Spreads its Wings - Spark PR &
Activate
With a campaign that ensured a huge commercial
success and a spike in emotional connection between a brand
and their customer.
FINALISTS:
• Burger King
Chicken Fries have arrived in New Zealand - Y&R
NZ
• Create Your Taste; Reigniting the Magic of
McDonald's - Fuse & Mango
• Jetstar Spreads its Wings -
Spark PR & Activate
• Sealord Frozen Salmon Launch:
From Facebook to Kiwis' Freezers - Bloggers
Club
• Spark Samsung S6 Edge Good Winter Campaign -
Socialites
• Spark iPhone Launch the World's Smallest
Queue - Sherson Willis
4. Best Not-for-Profit
Social Media Campaign sponsored by Socialites
*** WINNER ***
Anti-Smoking
Snapped Out Campaign - Motion Sickness + Richards
Partners
For a campaign that hit over a 100,000 highly
targeted social impressions and a newly formed community of
young people pledging to flick a bad
habit.
FINALISTS:
• 2016 Maori Language Week Gifs
- Vodafone
• Kea - Every Kiwi Counts - Kea
• Evita
Auckland - Morgahna Godwin Creative
• Macular
Degeneration Awareness Week - Cadence
Communications
• Anti-Smoking Snapped Out Campaign -
Motion Sickness + Richards Partners
5. Most
Creative Use of Existing or Emerging Social Platform(s)
sponsored by The Goat Farm
*** WINNER ***
VNZMAs Snap Star Awards - Vodafone New
Zealand
For using Snapchat as real superstars and
inspiring over 10,000 user generated content pieces during
live event.
FINALISTS:
• Vodafone 360 Video
Easter Egg Hunt - Vodafone
• Xero Budget Day Q&A -
Xero
• NZ Police Running Man Challenge - New Zealand
Police
• VNZMAs Snap Star Awards - Vodafone New
Zealand
• Spark Social Top-Up - Sherson
Willis
• Waikato Civil Defence - Waikato Civil Defence
Group
6. Community Building and Management sponsored by Microsoft New Zealand
*** WINNER
***
Vodafone Digi-Parenting -
Vodafone
For creating a great resource that now gets
3,000 users a month
organically.
FINALISTS:
• Sovereign 21 Day
Challenge - Socialites
• Auckland Council Biodiversity
- Auckland Council
• Chicks in Bowls - Chicks in
Bowls
• Vodfone Digi-Parenting - Vodafone
• Mitre
10 Facebook Page Community - Socialites
7.
#SMCAKL Supreme Award
*** WINNER ***
NZ Police - Running Man Challenge
For a post that generated over 30 million views
and became an absolute viral sensation inspiring remakes
from around the world including New York, Scotland, Miami,
Hollywood, San Diego, Finland and several from
Australia.
About the #SMCAKLs
The
New Zealand Social Media Awards are presented by the fun and
bubbly people who put on the monthly Social Media Club
Auckland (yes, also called #smcakl!), events at Vodafone.
Each month, over 200 people gather to “meet someone cool,
drink something cold, and learn something new” about all
things new media, digital and social. For more information,
visit:
https://smcakl.com/smcakls
- ENDS -