Fila X factorie New Zealand Collaboration
24 August 2016
Fila X factorie New Zealand
Collaboration
factorie is excited to announce an exclusive collaboration with FILA, one of the world’s largest heritage sportswear brands.
“factorie’s dominant position in the youth fashion market, the opportunity for excellent geographical coverage in both Australia and New Zealand combined with their presentation, store environments, and ability to present a full heritage range offer while keeping it merchandised as a story made factorie the ideal brand to collaborate with,” says Celeste Giusti, FILA’s Marketing Manager.
Celeste continues; “The FILA x factorie line is timeless, yet modern and fresh. FILA’s archive of design inspiration sees factorie fusing the brand’s staple silhouettes with contemporary trends, for
a blending of styles old and new. The range consists of tees, jumpers, pants, accessories and footwear. Items reflect a return to earlier eras in FILA’s sporting style, including designs that pay homage to the brand’s history from the late 1980s and early 90s. Pieces are classically clean and marked with the iconic FILA logo, FILA’s signature Peacoat, Chinese red and white colourway, and throwback details like colour blocking and branded trims.”
According to factorie’s GM of Customer Experience, Susanne Greening-Summers – the 90s are back. “We are seeing a huge trend on all things 90s skate, sport and music. With a large part of this trend focusing on heritage sport brands. We felt that FILA was the perfect fit for factorie to participate in this trend with a heritage brand that would really bring credibility to the range. Being a youth brand with a bit of attitude – we felt that the heritage of FILA in 90’s hip hop music and the iconic logo would really resonate with our customer.”
All guy’s and girl’s pieces are exclusive to factorie in Australia and New Zealand and are available in-store or online, with T-shirts starting from $29.95.
factorie is a global youth lifestyle brand for guys and girls, owned by Australian value fashion retailer, the Cotton On Group. Bursting onto the scene in 2007, factorie has grown internationally to over 230 stores across Australia, New Zealand, South Africa, Singapore, Malaysia and the Philippines.