2016 RAEAWARDS Celebrate Effectiveness of Research

2016 RAEAWARDS Celebrate Effectiveness of Research, Data and Insights at the Hilton

Celebrating research effectiveness, the research industry came out en masse for its 2016 RAEAWARDS with a glamorous evening at The Hilton on 2 September. This year’s RAEAWARDS attracted over 60 entries across eleven categories.

Keeping the raucous crowd under control, and sponsors and winners on cue, was Te Radar with his unique and audacious brand of wit and satire. RANZ Chair and Convenor of Judges, Winifred Henderson, who oversaw official proceedings, commented that “this year’s entries achieved an unprecedented level of excellence impressing the diverse group of judges with their grasp on research and marketing effectiveness”.

“We’d really like to acknowledge the generosity of this year’s sponsors” said RANZ Chief Executive Robert Bree “Our association relies very heavily on the generosity of sponsors, judges and volunteers who work tirelessly to pull the event together every two years. We also want to acknowledge all the entrants who put so much into writing their entries and showing what great work is being done, largely behind the scenes, in the insights community.”

RESEARCH NOW Supreme Award Winner
Colmar Brunton and Inland Revenue won Platinum in the Nielsen Social and Community Category and went on to take out the ‘RESEARCH NOW Supreme Award’ for their entry “Cracking the growing student loan debt dilemma – a $300 million success story”.

RAEAWARDS CATEGORY WINNERS

INNOVATION AWARD
TRA and Te Wānanga o Aotearoa Te Wānanga o Aotearoa - moving Maori education into the 21st Century

SSI EFFECTIVE PARTNERSHIP AWARD
Infotools and The Coca-Cola Company What “The Godfather” has to do with Coca-Cola. Infotools’ successful role as the protocol and quality control consigliere.

AUT YOUNG RESEARCHER OF THE YEAR
Philippe Boulanger, NeedScope International

INFOTOOLS DATA INSIGHT VISUALIZATION AWARD (DIVA)
The Colmar Brunton Creative & Multi-media Team Baby boomers; Truths & Myths



INFOTOOLS SUSTAINED SUCCESS
PLATINUM AWARD
Infotools and The Coca-Cola Company What “The Godfather” has to do with Coca-Cola. Infotools’ successful role as the protocol and quality control consigliere.

INFOTOOLS SUSTAINED SUCCESS
GOLD AWARD
Ipsos and Energy Efficiency and Conservation Authority Here’s a tip – how research helped shape New Zealanders’ attitudes towards energy efficiency

PERCEPTIVE COMMUNITY ADVANCEMENT
GOLD AWARD
Nielsen and Look Good Feel Better NZ Finding the Real Story for Look Good Feel Better

NIELSEN SOCIAL AND COMMUNITY
PLATINUM AWARD
Colmar Brunton and Inland Revenue Cracking the growing student loan debt dilemma – a $300 million success story

NIELSEN SOCIAL AND COMMUNITY
GOLD AWARD
TRA and Te Wānanga o Aotearoa Te Wānanga o Aotearoa - moving Maori education into the 21st Century

NIELSEN MEDIA AND ADVERTISING
PLATINUM AWARD
TRA and Sealord Let’s get real – Heidi, The Hills and Sealord

NIELSEN MEDIA AND ADVERTISING
GOLD AWARD
Ipsos and NZX Agri The Green Green Grass of a Revitalised Content Strategy

NIELSEN MEDIA AND ADVERTISING
GOLD AWARD
Glasshouse Consulting & Associates and Māori Television The Foundation for Growth

AUT BUSINESS TO BUSINESS
PLATINUM AWARD
Nielsen and Hobsonville Point Land Company Putting the Customers at the Heart of the Home

AUT BUSINESS TO BUSINESS
PLATINUM AWARD
Colmar Brunton and Xero Learning how to read the Signals on this new road

SSI CONSUMER SERVICES
PLATINUM AWARD
Ipsos and ASB Using customer feedback to build a better banking experience. ASB Voice of the Customer

SSI CONSUMER SERVICES
GOLD AWARD
Colmar Brunton and Vodafone NZ Kiwi’s Living in the Digital Age

SSI CONSUMER SERVICES
GOLD AWARD
TNS New Zealand and Air New Zealand Supercharging the high value customer loyalty programme

SSI CONSUMER PRODUCTS
PLATINUM AWARD
Colmar Brunton and The Coca-Cola Company Goldilocks and the Three Ginger Beers – A tale of perseverance and bear-like grit

SSI CONSUMER PRODUCTS
GOLD AWARD
TNS New Zealand and Trilogy Natural Products Powered by nature: shifting the Trilogy brand into high gear

SSI CONSUMER PRODUCTS
GOLD AWARD
Fiftyfive5 and Lion New Zealand Mac's Brand restage

Research Association New Zealand is the official membership organisation specifically for the community of professional providers and users of research, data and insights. It is the only industry body in New Zealand dedicated to supporting and developing the wider information and insights community. We currently have around 700 members representing a diverse range of disciplines. The Research Association New Zealand brand is a trust-mark for clients, employers, colleagues and other industries and indicates that the bearer is a member of an expert community, which upholds the highest professional and ethical standards. Visit www.researchassociation.org.nz for more info.

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