Visitors free to roam thanks to new tourism joint venture

For immediate release
Monday 12 September 2016

Visitors free to roam thanks to new tourism joint venture

A new tourism partnership launched today will allow tourists and the travel trade access to a wide range of travel and sightseeing experiences available from leaders in the New Zealand transport and tourism industry, Fullers Group Limited and Explore Group.

Roam Experiences will significantly strengthen the sales and marketing presence of the two companies and will represent Fullers, Explore, 360 Discovery Cruises, ManaBus.com and NakedBus brands. The joint venture will have a focus on driving increased sales for both Fullers and Explore and will result in customers and the travel trade being able to purchase combined travel experiences across the brands instead of having to make separate bookings with each operator.

The company has appointed Dana Coote as its General Manager. Dana has extensive experience in the tourism and retail industries having previously held sales and marketing positions with Regency Duty Free, Tourism Holdings Limited, Aelia Duty Free and Fullers Group.

Ms Coote says Roam Experiences was developed to allow Fullers and Explore to join forces to work together to grow the local tourism industry, and to promote their combined range of tourism products in both New Zealand and Australia.

“Roam Experiences will become a one stop shop for a combination of tourism experiences from transport through to tours and travel packages, utilising the amazing products the combined brands have on offer,” Ms Coote says

Mr Goodfellow says Explore Group is excited at the potential to grow tourism as a result of collaborating with Fullers Group and at the opportunity to increase the numbers of high quality visitors to the Bay of Islands, and to its experiences in Auckland and Australia.

“This unique collaboration means the regions will be able to benefit from each other’s complementary experiences and encourage more visitors to make the most of our integrated offer,” Mr Goodfellow says.

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