Please find attached the latest BNZ and Marketview monthly report on New Zealand’s Online Retail Sales.
• A strong month for online retail, with total purchases up 17% compared to August last year.
• Online retail sales at local sites showed particularly impressive growth and were 20% higher than August 2015.
o The strong online growth is in contrast with growth in sales at physical stores, which were up only 3.5%* on last August.
o Food/Groceries, Clothing, and Department and Variety stores were responsible for over half of the growth in online sales at domestic merchants. These categories were all up by more than 20% on last August.
o Online sales at local Sport and Camping Equipment and Computer stores were also up more than 20% on August 2015.
• Online purchases by Kiwi’s from offshore sites were up 14% on August last year.
o Key contributors to the increase were: Computer stores (up 21% on last August); Entertainment Media (up 37%); and Clothing (up 17%).