Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Nielsen: Homes.co.nz Bites At Heels Of Trademe Property

According to Nielsen, last week Homes.co.nz produced over 20% of the page views achieved by New Zealand's largest property website Trademe Property, or 35% of Realestate.co.nz. This, just 7 months after quietly launching nationwide.

Here's our story of growth to 1.5 million page views a week with only a handful of listings, and next to no advertising. If this is of interest, I'd love to give you details.

HERE'S WHAT HAPPENED:

1. We were first to take sales histories, estimated values and council records for 1.6 Million homes and give them away for free - on what we thought was a pretty slick user interface.
2. That's approximately $2.5M of data viewed daily. Based on Qv.co.nz e-valuer pricing.
3. People talked about Homes.co.nz. Just under half of all new users come to Homes.co.nz by referral.

17 STORIES IN A MONTH:

We've had incredible support from the journalism community who have leveraged our data for 17 stories in the last month.

So, Thank You for your support! Seriously, thanks.

WHAT'S NEXT?

We've uncovered a genuine desire for people to research a home; this is beyond just listings. We're creating a bunch of new features with the support of a range of new partners. We'll keep building free tools that help New Zealand understand the value of a home; even as the Goliath's try to copy what we do (watch this space).

Some Quick Fun Facts From Recent Stories

1. Auckland Double Grammar Zone: $1.78M average sale price this year.
2. First Home Buyers need $179,000 for a deposit in Auckland central. $74,000 in Christchurch.
3. The average value of a waterfront home within close proximity to Auckland is now $4.69M.

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Tornado Aftermath: More Storms Forecast For New Plymouth

Up to 30 homes were damaged Monday night when a tornado roared through a New Plymouth suburb last night , cutting power lines, tearing off roofs, and toppling trees. More>>

ALSO:

Government Investment Rejig: Sustainable Food & Fibre Futures Launched

Growing New Zealand’s food and fibre sectors sustainably and supporting a thriving economy are the hallmarks of a new investment programme announced today by Agriculture Minister Damien O’Connor. More>>

Dump Levy Options: Waste Work Programme Announced

Associate Environment Minister Eugenie Sage has announced a programme of work to take action on New Zealand’s long-neglected waste problems. More>>

ALSO:

Real Estate: Foreign Buyers Ban Passes Third Reading

The Bill to put in place the Government’s policy of banning overseas buyers of existing homes has passed its third and final reading in the House. More>>

ALSO:

Nine Merger: Fairfax Slashes Value Of NZ Business

Fairfax Media Group more than halved the value of its Kiwi assets, attaching just A$40 million to mastheads that were once the core of a billion dollar investment. More>>

Collecting Scalpers: Commerce Commission To Sue Viagogo

The Commission will claim that Viagogo made false or misleading representations: • that it was an “official” seller, when it was not • that tickets were limited or about to sell out • that consumers were “guaranteed” to receive valid tickets for their event • about the price of tickets... More>>

ALSO: