Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Nielsen: Homes.co.nz Bites At Heels Of Trademe Property

According to Nielsen, last week Homes.co.nz produced over 20% of the page views achieved by New Zealand's largest property website Trademe Property, or 35% of Realestate.co.nz. This, just 7 months after quietly launching nationwide.

Here's our story of growth to 1.5 million page views a week with only a handful of listings, and next to no advertising. If this is of interest, I'd love to give you details.

HERE'S WHAT HAPPENED:

1. We were first to take sales histories, estimated values and council records for 1.6 Million homes and give them away for free - on what we thought was a pretty slick user interface.
2. That's approximately $2.5M of data viewed daily. Based on Qv.co.nz e-valuer pricing.
3. People talked about Homes.co.nz. Just under half of all new users come to Homes.co.nz by referral.

17 STORIES IN A MONTH:

We've had incredible support from the journalism community who have leveraged our data for 17 stories in the last month.

So, Thank You for your support! Seriously, thanks.

WHAT'S NEXT?

We've uncovered a genuine desire for people to research a home; this is beyond just listings. We're creating a bunch of new features with the support of a range of new partners. We'll keep building free tools that help New Zealand understand the value of a home; even as the Goliath's try to copy what we do (watch this space).

Some Quick Fun Facts From Recent Stories

1. Auckland Double Grammar Zone: $1.78M average sale price this year.
2. First Home Buyers need $179,000 for a deposit in Auckland central. $74,000 in Christchurch.
3. The average value of a waterfront home within close proximity to Auckland is now $4.69M.

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Climate Summary: NZ’s Equal-2nd Warmest Year On Record

Annual temperatures were above average (+0.51°C to +1.20°C above the annual average) across the majority of New Zealand... 2018 was the equal 2nd-warmest year on record for New Zealand, based on NIWA’s seven-station series which began in 1909. More>>

ALSO:

GDP: Economic Growth Dampens In The September Quarter

Gross domestic product (GDP) rose 0.3 percent in the September 2018 quarter, down from 1.0 percent in the previous quarter, Stats NZ said today... GDP per capita was flat in the September 2018 quarter, following an increase of 0.5 percent in the June 2018 quarter. More>>

ALSO:

Up $1.20: $17.70 Minimum Wage For 2019

Coalition Government signals how it will move toward its goal of a $20 p/h minimum wage by 2021... “Today we are announcing that the minimum wage will increase to $17.70 an hour on 1 April 2019." More>>

ALSO:

Retail: IKEA To Open In New Zealand

Inter IKEA Systems B.V. is today announcing its intentions to grant the Ingka Group exclusive rights to explore expansion opportunities in New Zealand. More>>