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Nielsen: Homes.co.nz Bites At Heels Of Trademe Property

According to Nielsen, last week Homes.co.nz produced over 20% of the page views achieved by New Zealand's largest property website Trademe Property, or 35% of Realestate.co.nz. This, just 7 months after quietly launching nationwide.

Here's our story of growth to 1.5 million page views a week with only a handful of listings, and next to no advertising. If this is of interest, I'd love to give you details.

HERE'S WHAT HAPPENED:

1. We were first to take sales histories, estimated values and council records for 1.6 Million homes and give them away for free - on what we thought was a pretty slick user interface.
2. That's approximately $2.5M of data viewed daily. Based on Qv.co.nz e-valuer pricing.
3. People talked about Homes.co.nz. Just under half of all new users come to Homes.co.nz by referral.

17 STORIES IN A MONTH:

We've had incredible support from the journalism community who have leveraged our data for 17 stories in the last month.

So, Thank You for your support! Seriously, thanks.

WHAT'S NEXT?

We've uncovered a genuine desire for people to research a home; this is beyond just listings. We're creating a bunch of new features with the support of a range of new partners. We'll keep building free tools that help New Zealand understand the value of a home; even as the Goliath's try to copy what we do (watch this space).

Some Quick Fun Facts From Recent Stories

1. Auckland Double Grammar Zone: $1.78M average sale price this year.
2. First Home Buyers need $179,000 for a deposit in Auckland central. $74,000 in Christchurch.
3. The average value of a waterfront home within close proximity to Auckland is now $4.69M.

© Scoop Media

 
 
 
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