Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Bartercard Launches Online Marketplace

31 October 2016

News release

BARTERCARD LAUNCHES ONLINE MARKETPLACE
Target of $500 million turnover a year by 2020

As the cash-free economy continues to grow, Bartercard NZ has launched an online marketplace for its thousands of members to make trading even easier.

More than 16,000 account holders throughout New Zealand belong to Bartercard, with more than $200 million worth of goods and services traded annually.

The company has ambitious growth plans, and Chief Executive John Scott says the new Marketplace – launching tomorrow (Tuesday, 1 November) – is a major step in that direction.

“Marketplace will greatly enhance our members’ experience, streamlining the trading process and giving them the ability to control what promotions they want to see and when they want to see them. It also analyses their search interest, provides insights and suggests deals they may not have thought of.”

Scott says the single gateway allows members to access all Bartercard portals via just one application, allowing for better management and a smoother end-to-end process, with more products and features being added to Marketplace over the coming months. “We’re continually improving our digital offering as we have identified this as an area where significant growth can be achieved.

Scott says the Marketplace launch follows research undertaken to better understand what information Bartercard members want to receive, how and when.

“We combined their feedback with comments from our trade brokers and developed this new platform to give Bartercard members greater control and improved trading opportunities across the network,” he says.

Features of Bartercard Marketplace include:

• A browsing platform for member listings and promotions, products and services

• A streamlined process for receiving national promotions across the network

• Members can choose what they want to receive and when

• Analytics and targeting based on what members have selected to receive, as well as data on their own products and services

“It opens up greater opportunities to trade and enables us to become far more efficient in providing timely and relevant promotions to our members,” says Scott.

The launch of Marketplace ties in with the Bartercard Online Trade Show which runs from 1 to 15 November.

Scott says the key sectors active in Bartercard NZ are professional services, hospitality, automotive, construction and building, and food and drink.

ENDS

About Bartercard: Following Bartercard’s creation in Australia in 1991, Bartercard New Zealand became the first international licensee a year later.Since its inception, the Bartercard Trade Exchange has grown to more than 16,000 account holders across New Zealand trading more than $200 million worth of goods and services outside the cash economy each year. Bartercard operates in New Zealand, Australia, United Kingdom, India, South Africa, United States, Thailand, United Arab Emirates, and Cyprus.


© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Discussion Paper: Govt To Act On Unfair Commercial Practices

“I’ve heard about traders who have used aggressive tactics to sell products to vulnerable consumers, and businesses that were powerless to stop suppliers varying the terms of their contract, including price.” More>>

ALSO:

'Considering Options' On Tip Top Ownership: Fonterra Drops Forecast Milk Price

Fonterra Co-operative Group Limited today revised its 2018/19 forecast Farmgate Milk Price range from $6.25-$6.50 per kgMS to $6.00-$6.30 per kgMS and shared an update on its first quarter business performance. More>>

ALSO:

Science: Legendary Telescope Being Brought Back To Life

One of the world’s most famous Victorian telescopes will be restored and available for public viewing in Takapō after spending five decades in storage... The Brashear Telescope was used in the late 1800s by Percival Lowell for his studies of Mars. More>>

Employment Amendment Bill Passes: CTU Hails Victory For Working People

"This law allows Kiwis to access their basic rights at work, to make more informed choices about their employment, and help each other get a fairer deal." More>>

ALSO: