Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Pic’s Peanut Butter win global Great Taste accolade

Pic’s Peanut Butter win global Great Taste accolade

Nelson-based peanut butter manufacturer Pic’s Peanut Butter has won a prestigious 1 star in the 2016 Great Taste Awards. Judged alongside 10,000 blind-tasted products, Pic’s Crunchy Peanut Butter was one of only two New Zealand products to receive an award.

Great Taste, organised and run by the Guild of Fine Food, is globally acknowledged as one of the most respected food accreditation schemes for artisan and speciality food producers and is often referred to as the ‘Oscars’ of the food world. The UK-based awards attract thousands of entries each year from food producers around the world.

Pic Picot, owner of Pic’s Peanut Butter describes the win as “really marvellous”. “It’s great to see our peanut butter striking the right note with UK tastebuds.”

This year’s awards were judged by a panel of more than 500 of most demanding palates, belonging to food critics, chefs, cooks, restaurateurs and food producers as well as a whole host of food writers and journalists. All products are removed from their wrapper, jar, box or bottle before being tasted so that no importance is placed on brand or packaging.

This year’s panel of judges included TV chef and author, Valentine Warner, MasterChef judge and restaurant critic, Charles Campion, and Great British Bake Off winner, Frances Quinn.

Pic’s Peanut Butter has also been shortlisted in this year’s Quality Food Awards in the UK. Pic’s is one of five shortlisted products in the ‘Grocery – other’ category and the only product that is not a UK supermarket own brand product to be shortlisted in that category. Quality Food Awards winners will be announced in London on 10 November.

Pic’s Peanut Butter is now sold at five London markets and is on sale at the prestigious Partridges of Kensington (holder of a Royal warrant to supply the Royal household at their four residences of Windsor, Sandringham, Balmoral and Holyrood House).


About Pic’s:

Pic’s Really Good Peanut Butter was established in 2007 and is now New Zealand’s best selling peanut butter. Lovingly made in Nelson, Pic’s Peanut Butter is sold in supermarkets around New Zealand and Australia, and in Hong Kong, Singapore, Malaysia the UK and the US. It is also shipped to mail order customers all over the world.

For more information about Pic’s products go to

For more information about the Great Taste awards go to

For more information about the Quality Food Awards go to

For a full list of UK stockists of Pic’s Peanut Butter go to

© Scoop Media

Business Headlines | Sci-Tech Headlines


Economy: GDP Rises On Strength In Services

The economy, as measured by gross domestic product (GDP), grew 0.6 percent in the December 2017 quarter, Stats NZ said today. Growth was driven by increases in the service industries but was tempered by falls in the primary sector. More>>


Innovative Partnerships:Govt Launches R&D Programme

Research, Science and Innovation Minister Megan Woods has today formally launched the Innovative Partnership programme which aims to attract future-focused international innovators and firms to undertake R&D and develop their products in New Zealand.... More>>


Planes And Oil: Current Account Deficit Widens To $2.0 Billion

New Zealand's seasonally adjusted current account deficit widened to $2.0 billion in the December 2017 quarter, Stats NZ said today. The $407 million increase in the deficit was mainly driven by New Zealand importing aircraft and other transport equipment, and crude oil. More>>