New Zealand Flowers Week Unleashes Floral Creativity

New Zealand Flowers Week Unleashes Floral Creativity With Pooches and Peonies

National Flower Promotion Group teams up with Kiwi florists to celebrate NZ flowers

New Zealand’s first annual NZ Flowers Week launches November 21– 27 2016

Five florists are commissioned to create floral installations in celebration of local floral and fauna National Flower Promotion Group (NFPG) is pleased to announce the first New Zealand Flowers Week, November 21st – 27th 2016, which celebrates locally grown flowers.

NFPG has commissioned five top florists from around New Zealand to create floral installations from one species of locally grown flower.

Jo Mann from Auckland’s Wild Bunch plans to enlist the help from five local dogs for her creative take on the brief.

Mann will dress each dog with a bespoke flower crown or collar made from peonies, as well as creating a suspended floral garden and a structured European style arrangement.

Well--known florist Eden Hessel from Auckland’s The Botanist will be constructing a subtropical floral throne made from New Zealand rose varieties.

These designs, along with a further three commissioned florists works, are created to inspire kiwis and the florist community to truly get behind NZ Flower Week and celebrate this creative industry.

Other contributing florists include: Carley Jones from Joseph Jones in Dunedin, Vanessa Prockter from Woodstock based in Wellington, and Auckland’s Kathryn Fleming from The Flower Project.

NFPG Spokesperson, Rebecca Jones, said the group wanted to start this nationwide flowers week as New Zealand flower growers have been under pressure in recent years to compete with an ever--expanding imported flower market.

“The history of domestic production is long and rich, we don’t want to see such an important area of commerce die out due to imports.

Locally grown flowers and foliage should be enjoyed throughout the year, but especially in peak seasons when production is high and cost is generally low."

New Zealand is blessed with perfect conditions to grow high quality flowers.

Our clean air, water and light intensity all help to contribute to flower production quality.

This year, NFPG are calling on every independent florist, grower, wholesaler, and budding floral enthusiast across the country to get behind the campaign to support New Zealand flowers.

NZ Flowers Week anticipates this annual celebration to soar in popularity, with florists from all around the country joining in by creating special public events.

All five floral installations created for NZ Flowers Week 2016, photographed by Tom Hollow, will be released throughout the NZ Flowers Week and will be available to view on nzflowersweek.co.nz.

The National Flower Promotion Group The National Flower Promotion Group was established in 2006 with the sole aim to promote the local flower industry to New Zealanders and to stimulate and encourage the increased purchasing of New Zealand grown flowers and foliage by both the general public and commercial organisations.

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