Kevin Roberts to become Chair of CricHQ

Kevin Roberts to become Chair of CricHQ

CricHQ has appointed Kevin Roberts to Chair its board.

The internationally experienced business leader, with prior leadership roles at Saatchi & Saatchi Worldwide, Lion Nathan, Pepsi-Co, and Procter & Gamble takes the reins from outgoing executive chair Mike Loftus who will stay on as Chief Customer Officer as well as a board member.

As a board member of the New Zealand Rugby Union, Kevin played a key role in the professionalism and commercialization of the sport globally, and negotiated the All Blacks’ sponsorship with Adidas, a partnership that remains in operation 18 years later. He was Chairman of USA Rugby and trustee of the New Zealand America’s Cup Challenge.

CricHQ founder and CEO Simon Baker said that “Kevin brings global expertise in sports business, media and brand strategy, agreements, governance, and equity value creation.

“CricHQ is moving into several phases of growth. We’ve mapped significant global expansion that features data, mobility, content, media, commerce, and community. Kevin is a brilliant business analyst, strategist and tactician, and his skills and leadership experience will be a major asset as the company accelerates,” said Simon Baker.

Kevin is excited to be joining the fast growing sportstech company.

“CricHQ is on the cusp of something very special,” said Mr Roberts. “Simon and his team have built a platform that will provide huge value for participants in the world’s second most popular sport. Baseball has the same DNA as cricket, and the monetization of data and content in baseball is huge and serves as a model for cricket, the difference being that cricket is an order of magnitude bigger than baseball. CricHQ has revolutionary technology and design that is making this sport better for all participants, and offers significant ways for other sports to organize globally.”

CricHQ currently scores one in every ten deliveries bowled worldwide but has a target of getting to one in two. With year on year growth nearing 50 per cent, the world's leading digital platform for cricket was in a great position to make the leap to being the online home for every facet of the world's second most popular sport.

As a category, sport is a US$500 billion global industry, with the growth of sports business outperforming global GDP growth. Cricket topped A.T. Kearney’s 2014 Winning in the Business of Sport report, with a 10% compound annual growth rate (CAGR) 2009-2013.

“Cricket is the world’s most engrossing sport,” according to Simon Baker, “mixing extreme skill and high excitement with intense followership.”

ENDS

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