NZ Online Retail Sales - Update for December 2016
NZ Online Retail Sales - Update for December 2016 and quake commentary
• Total online retail spending by New Zealanders in December was up 14% compared to the previous December, bringing the 2016 annual spend level to $3.75 billion.
• Purchases from overseas online retailers in December were up 17% on the previous December, with approximately half of the increase coming from Clothing, Computer and Electrical/Electronic stores.
• Spending at local sites was up 13% on the previous December; confirming the early data that pointed towards continued double-digit growth, and eclipsing the growth rate at bricks and mortar stores (approximately 4%). Food, Clothing and Department/Variety stores stood out, driving over 60% of the increase on the previous December.
• Shoppers in the Wellington region increased their online spending significantly in the 2 weeks immediately after the Kaikoura earthquake, particularly in the grocery and food segment.