DT joins with renowned global agency AKQA
DT joins with renowned global agency AKQA
WEDNESDAY 8 FEBRUARY 2017 – Leading WPP AUNZ creative technology agency, DT is joining the globally awarded AKQA network with over 2,000 employees and 21 offices worldwide.
Mike Connaghan, CEO WPP AUNZ said: “Combining the global muscle of an iconic brand such as AKQA with the local knowledge and power of DT really does represent an amazing opportunity to further solidify our leadership position in the region. DT is one of the fastest growing of our 80 companies and 2016 was a record year for them. This is an exciting next step”.
Both agency brands will continue with DT transitioning to the AKQA brand in the future.
Brian Vella, CEO, DT said: “We wanted to take our business to a global level and looked for a partner with shared values, culture and vision. In AKQA we found that partner. For the last 20 years Ajaz and his team have been an inspiration to so many, redefining the industry. I can’t wait to connect and co-create new opportunities for our clients and team”. Vella will remain as lead for DT and join the AKQA Executive team.
Australia has long held appeal for AKQA Co-Founder and CEO Ajaz Ahmed: “Australia and New Zealand regularly are ranked among the most creative countries in the world,” he shares. “It’s always been a dream to launch in the Australasia region.”
The announcement is the latest in a movement of global growth for AKQA, who in the past 18 months have added more than 300 employees through new office openings in Italy, Brazil, Sweden and the UK. Expanding into Australia and New Zealand will add an additional 220 employees plus new offices in Sydney, Melbourne and Auckland.
While a bigger team provides clients with greater global coverage, Ahmed is quick to share: “Our aim has never been to be the biggest, it’s to be the best.”
In DT, AKQA has done well to identify the best. As one of the fastest growing agencies in the region, DT had its best year ever in 2016. The agency boasts a 20-year track record of bringing invention to Australia’s quintessential brands, including Bunnings, Optus, Bupa and Tourism Australia, with whom the agency proudly partners to market its homeland.
Ahmed provides a glimpse into the strategy behind the partnership: “I can’t think of a better way to strengthen our new positioning as a world-class brand experience agency. The talent, capability and class Brian and DT possess will immediately further our mission to define, create and deliver the future of our clients’ brands.”
Vella continued: “After 15 years this has all the benefits of joining a new team without having to leave DT, whom I love.
“AKQA’s commitment to meaningful, strategic innovation is one of the characteristics that differentiates the firm, and we can’t wait to learn and contribute on the global stage.”
DT is part of WPP AUNZ, the region’s leading marketing communications and content group.
WPP AUNZ is part of WPP, the world’s largest communications services group with billings of US$73 billion and revenues of US$19 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. The company employs nearly 200,000 people (including associates and investments) in over 3,000 offices across 113 countries. For more information, visit www.wpp.com. WPP was named Holding Company of the Year at the 2015 Cannes Lions International Festival of Creativity for the sixth year running. WPP was also named, for the fourth consecutive year, the World's Most Effective Holding Company in the 2015 Effie Effectiveness Index, which recognizes the effectiveness of marketing communications. In 2016 WPP was recognised by Warc 100 as the World’s Top Holding Company (second year running).
DT is Australasia’s leading creative technology agency, helping brands thrive in the digital economy since 1996. Its full service team, consisting of over 200 digital specialists across Melbourne, Sydney, Singapore and Auckland, create customer experiences that connect brands and people.
DT can conceive a creative and holistic business strategy, and has the right specialists to see it through. DT works with some of Australasia’s leading brands across a number of verticals including tourism, retail, financial services, insurance, FMCG, healthcare, automotive, and professional services. DT is part of WPP AUNZ. Find out more at www.dt.com.au
AKQA is the leading brand experience agency that uses the imaginative application of art and science to create idea, products and services.