Three's New Identity

Three's New Identity

At midnight, MediaWorks’ iconic Kiwi media brand TV3 will transform into Three. With a new brand and new look it’s unlike anything we’ve done before.

Attached you will find -

• A link to a video that explains what we’re doing and why: https://youtu.be/hyhNhQ0lRXk
• Examples of how our new brand is going to look on-air and online
• A link to our launch promo which you will start to see on-air from midnight: https://youtu.be/JEnw1Q_4C4Q
• An image of Samantha Hayes and Dai Henwood from the brand launch

Some might call it a re-brand, but we think it's a little bit more than that.

Andrew Szusterman, MediaWorks Chief Content Officer, said: “After nearly 15 years, what we have no longer reflects our channel.”

“We need a brand that reflects our strategy of entertaining and informing New Zealanders, one that creates a world where our amazing content feels at home. It needs to be like us, vibrant, playful and inspiring, more than just a number and bigger than the sum of its parts - parts Kiwis know and love like Jono and Ben, 7 Days, Family Feud, The Bachelor NZ, The Block NZ, Westside and Newshub.”

“That’s why we’ve created Three,” said MediaWorks Chief Marketing Officer Andy Brown. “It’s an entire world for our content to live in, one that reflects who and what we are. We’re a channel that entertains and informs Kiwis with the best local talent and content.”

From midnight our audience will see a whole new visual identity on Three and on our on-demand ThreeNow VOD service, as well as online at the new one-stop-shop ThreeNow.co.nz - a simplified, streamlined website for on-demand programming, TV guides and extra content.

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